Predictions, Challenges, and Strategic Insights – A Mid-year Check-in
As we move toward the end of 2024, I wanted to revisit the advertising trends we discussed at the beginning of this year and consider what the rest of the year might hold.
Christine Martino of Screenvision: Pioneering Cinema Advertising's Future and Championing Women in Media (VIDEO)
In the digital age where advertisers are vying for consumer attention across various platforms, cinema advertising stands out as a uniquely compelling medium. Christine Martino, Chief Revenue Officer at Screenvision Media, emphasized this during her insightful discussion with WomenAdvancing.org host E.B. Moss. Screenvision leverages the traditional appeal of the big screen while harnessing modern data analytics to deliver impactful advertising messages to a captive audience.
Q&A with Melanie Huet, President, Brand Management and Innovation, Newell Brands
Melanie Huet (pictured above) is President, Brand Management & Innovation at Newell Brands. She will be a speaker at the ANA Brand Masters Conference, April 15-17 in Carlsbad, California. ANA Senior Director, Brand & Media John Paquin recently sat down with Melanie for a pre-conference interview where they discussed the game-changing nature of artificial intelligence and the limitless possibilities AI presents for innovation-focused businesses.
Groceryshop Day 2: Shaping the Future: How Campbell Soup Company and Danone Champion Women Leaders
Over eighty percent of women say they are the primary grocery shopper, according to a study conducted by the Bureau of Labor and Statistics and Pew Research Center. However, only three out of the top fifty Consumer Packaged Goods (CPG) CEOs are women. The Consumer Products Leadership Index, published by Spencer Stuart in April 2023, reveals that just 23 percent of C-suite leadership roles are occupied by women in CPG companies, and only 14 percent of the C-suite P&L roles reporting to the CEO are held by women. This glaringly uneven representation underscores the urgent need for greater diversity.
Erin Cahill Discovers a New Skillset While Filming "Hearts in the Game" for Hallmark
Erin Cahill steps out of the familiar Hallmark Media holiday space this weekend with the premiere of Hearts in the Game (alongside Marco Grazzini). The network favorite has called Hallmark home since 2016, beginning with the movie Sleigh Bells Ring, and after seven years, Hallmark remains a welcome place to be. "I was just saying to a friend that I am so lucky to have found my home with Hallmark," she said during a recent exclusive interview with MediaVillage. "I've been in the business and have been so fortunate that it’s been my job for 20-something years. To have Hallmark find me has been the biggest blessing. I'm pretty sure everybody there is like, 'Erin, we get it, you're so happy to be here,' because every time there's a party, or I'm on a set, I e-mail everybody [saying], 'This is a dream. I'm so thankful!"
Josef Newgarden Takes Viewers Behind the Scenes of IndyCar in "100 Days to Indy"
The CW is raising the checkered flag, and looking behind it, with a new six-part docuseries 100 Days to Indy. The series provides viewers with insights into the world of IndyCar leading up to its Super Bowl, the Indianapolis 500. Its "fly-on-the-wall" approach is a fascinating look as to how the drivers prepare for the big race, and doesn’t shy from exploring all facets of preparation, including the setbacks and the victories, along with a glimpse into their personal lives. Team Penske driving champ Josef Newgarden (pictured above and below) is one of the drivers highlighted, and he couldn’t be happier to take fans of the popular sport behind the scenes and behind the wheel. "There's definitely been a surge in motorsport interest in this country," he shared during an exclusive chat with MediaVillage. "I’ve been driving IndyCar for the last 11 years, so it's been my life and my profession.
Town & Country Hosted Ninth Annual Philanthropy Summit at Hearst Tower on October 26
Town & Country held its ninth annual Philanthropy Summit, "Evidence of Hope: Finding New Paths Forward" at Hearst Tower in New York City on October 26. This year's invitation-only event included a star-studded roster of speakers including Dr. Elizabeth Alexander, President of the Mellon Foundation; Stephen and Ayesha Curry, Co-founders of Eat. Learn. Play Foundation; Jennifer Garner, Actress, Philanthropist, Entrepreneur, and Save the Children Trustee; Questlove, Academy Award-winning filmmaker, Grammy Award-winning filmmaker, Grammy Award-winning musician, producer, DJ, director, culinary entrepreneur and New York Times best-selling author; Martha Stewart Founder, Martha Stewart Living Omnimedia; Henry Timms, President and CEO, Lincoln Center for the Performing Arts; Darren Walker President, Ford Foundation; Brian Stelter, Former Anchor for CNN's "Reliable Sources" and others to discuss hot-topic issues ranging from youth activism, mental health, the evolution of arts funding, the future of food and how the news cycle is determining America's philanthropic habits and more.
Native American Drama "Dark Winds" Premieres on AMC, with Robert Redford, George R.R. Martin and Graham Roland Guiding It
Native American Noir may be a new genre for those who expect noir to be 1940's-era Robert Mitchum in a fedora, trench coat and smirk as he drives through a rainy city at night looking for clues. AMC's new limited series Dark Winds possesses the basic elements of the genre -- murders that need solving, unimpressed witnesses not inclined to help, and a hero who can take a punch -- at its core. Yet it adds a quality rarely found in noir or other genres: respect.
The Power of Programmatic Digital Out-of-Home in 2022 and Beyond (Video)
The world of out-of-home advertising has significantly evolved and today is one of the most cost-effective and farthest-impacting advertising platforms with the ability to drive immersive and memorable experiences. More brands have turned to programmatic digital out-of-home (DOOH) to take the benefits of traditional OOH even further and bring in the unique advantages of digital messaging. In this Storytelling Revolution episode, we speak to Cathy Muldowney, Senior Vice President, Programmatic Sales, Clear Channel Outdoor Americas, who shares that "marketers are already enthusiastic about their prospects for 2022" and are optimistic about an economy turbocharged for growth.
Niall Matter on His Fantasy Role in Hallmark Movies & Mysteries' "Rip in Time"
Although he's a recognizable face on both Hallmark Channel and Hallmark Movies and Mysteries, fans of actor Niall Matter (pictured above) will see him as never before in his latest project, Rip in Time, co-starring Torrey DeVitto. The film is a clever and witty re-imagining of the famed Rip Van Winkle fable (about a man who awakens from a 200-year slumber to find himself in the future), which required Matter to undergo a serious, and hairy, transformation, rendering him almost unrecognizable (see photo below). "Honestly, it was that transformation [for the film's beginning] that really helped me form this character," he explained during an exclusive interview with MediaVillage. "Once [I saw myself] transformed into that person, with the hair and the beard, then standing up for the first time and looking in the mirror with all that and the wardrobe, it instantly took me back to his time period and made falling into the character very easy.
Cast Members from CBS' "Beyond the Edge" Reflect on Being Pushed to Their Limits
What would possess nine celebrities to forgo all modern conveniences and spend time deep in the jungles of Panama? Charity, and that's exactly what the participants of CBS' new survival series Beyond the Edge did in the name of a variety of noble causes. The cast, which includes NFL stars Ray Lewis and Mike Singletary, NBA's Metta World Peace, supermodel Paulina Porizkova, actor Jodie Sweetin and country stars Lauren Alaina and Craig Morgan, along with TV personalities Colton Underwood (The Bachelor) and Eboni K. Williams (Real Housewives of New York), gathered recently via Zoom to reflect on the experience, including the difficult physical challenges they competed in (as teams) and everyday challenges they endured being in the jungle -- all pushing them to their limits. (Alaina and Underwood are pictured above.)
This FQ Panel Reveals the Best Ways to Eliminate Workplace Biases
Shattering biases in the workplace requires companies to make commitments from the highest echelons of the corporate ladder, and to provide ways for staff members to speak up. That was a topic of much discussion during an International Women's Day panel session last week hosted by the Female Quotient titled "Beyond the HR Department: The Role We All Play in Breaking Bias at Work."
With The CW's "Naomi," Ava DuVernay Brings Us a New Kind of Superhero Story
Move over Flash, Stargirl and Superman & Lois. This week The CW adds another superhero to its ever-expanding DC Comics universe with the introduction of Naomi. Based on the comic by Brian Michael Bendis and David F. Walker, and executive produced by Ava DuVernay and Jill Blankenship, Naomi follows the story of young comic book nerd (and self-confessed Superman aficionado) Naomi, who, following a supernatural event in her hometown of Port Oswego, sets out to uncover its origins. Little does she know how closely her adoptive heritage is linked to the event. What begins as a journey of curious investigation soon blossoms into one of life-changing self-discovery as dormant superpowers she possesses begin to emerge.
NYI's Betsy Rella on the Value of Audience-Based Marketing
In the world of media measurement, there is arguably nothing more valuable to advertisers than delivering on their KPIs (key performance indicators). For Betsy Rella (pictured at top), Vice President of Research and Data for New York Interconnect (NYI), measurements based on TV and digital audience-based targeting as well as tracking attribution are the core essentials for demonstrating ROI.
HISTORY's Moment in Media: ESPN Debuted 42 Years Ago and Forever Changed Sports Broadcasting
Once upon a time, there was only one way to catch sports highlights on television. At the end of your local 11 o'clock newscast, the good-natured local sports guy would come on and tell you what happened with your hometown teams that night. If there was a big story going on -- say, a pennant race, the Triple Crown, Grand Slam or the Masters -- he'd probably talk about that too, but quickly. After all, he only had a few minutes. Then, on September 7, 1979 -- 42 years ago today -- ESPN went on the air. And sports broadcasting was changed forever.
Audacy Is Evolving Along with Consumers - Watch It On Demand Here
A few months back, Entercom, the 50-year-old brand that in 2017 acquired CBS Radio, and in 2019 added podcasting houses Pineapple Street Studios and Cadence13, became Audacy, Inc. The name fits a company that is forever on a journey forward, keeping pace with the ever-changing demands of consumers and agencies. Even before the brand change, Audacy was looking to reposition itself in the marketplace as not just a massive radio brand, but an audio powerhouse. So, CMO Paul Suchman and Executive Vice President of National Partnerships Jim McCloud cast around for a way to put Audacy's wealth of knowledge about consumer behavior and the audio ecosystem in front of a broader audience of marketers. The result was the Audacy Insights Series, a series of roundtable conversations with industry leaders.
Media Minute with Minsky: Cadent, CitrusAd, Peacock, ESPN+, Invrsion, Super Bowl LVI
A report in the Wall Street Journal quotes a new Gartner report indicating that marketing budgets (globally) have significantly fallen over the course of the past year from 11% down to 6.4% of company revenue. For the CPG category, marketing budgets fell to 8.3% of company revenue from 10.8% and the report says that travel fell to 5.4% from 10.2%.
Comcast Advertising on Advancing Pride All Year Long
Companies and brands recently took part in LGBTQ+ Pride celebrations across the globe. While it’s meaningful to see allyship and support from their platforms, advocacy and showcasing authentic and diverse representation are important as well. There’s a fine balance between meaningfully celebrating Pride as an organization and performative marketing that falls short. Recognizing this, Comcast Advertising on July 14 hosted Pride: Beyond a Logo, a virtual conversation which explored sustainable solutions for how organizations can genuinely show Pride and support the LGBTQ+ community all year long.
Lifetime's "Secrets of a Marine’s Wife" Is a Compassionate, Cautionary Tale
Lust, betrayal and a senseless murder form the backdrop to the new Lifetime movie Secrets of a Marine's Wife, the latest entry in the network's Summer of Secrets programming event.
Age Friendly Marketing
"A vibrant longevity economy is already developing as markets recognize the demand for products and services to meet the needs of the massive aging demographic." -- Paul Irving, Chair of the Milken Institute Center for the Future of Aging, 2020
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