One of The CW's most unique community outreach efforts involves Boys & Girls Clubs of America, a 160-year-old non-profit with more than 4,700 Clubs across the country serving 4.6 million youth annually. That relationship established a new threshold April 10, through the kickoff of "Whatever It Takes: Fight For Your Voice" which also launched "Smart Girls: Growing Up Black," a video-based discussion guide designed to facilitate listening sessions and provide a safe place for youth to process their feelings through conversations that recognize and acknowledge injustices. "Whatever It Takes" is a series of virtual events where Club members interact with notables from entertainment and other backgrounds.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.