We live in an economy where the primary currency is our attention. The current environment is designed to simultaneously keep us stimulated and splinter our attention. Brands are engaged in a fight for some slice of that attention. Brand messaging is persistent across our devices and platforms with the intention that we will pay attention. Brands are aware that cultural relevance has the best chance to cut through the noise and garner some of that attention. So, influencer marketing is one of the methods some brands use to be relevant. But as the efficacy of influencer marketing wanes, it's time for brands to consider the cache of curation to move the dial and open a new front in the battle for our attention.
The Best Curators Will Win in the Attention Economy
