The Ad Council, CDC, National Council for Mental Wellbeing and Shatterproof Launch Joint Effort to Inspire Millions Living with or At Risk for Substance Use Disorders to Begin their Recovery Journeys

According to recent SAMHSA data from the National Survey on Drug Use and Health 463 million people ages 12 and older in the US had SUDs in 2021 representing 165 of the population and affecting people of all races genders income levels and social classes Less than 10 of these individuals sought care or treatment for their condition But the data also shows that recovery is possible about threequarters of adults ages 26 or older who ever perceived themselves as having a SUD consider themselves to be in recovery or say they have overcome itSixtysix percent of American adults have a personal or familial experience with a SUD according to KFF While SUDs can impact anyone and the rates of substance use in the Black and HispanicLatinx communities are similar to the general population these communities have experienced sharp increases in overdose rates from 2019 to 2020 according to recent data from the CDC amp8211 55 and 21 respectively among those aged 2544 Due to compounding inequities including stigma accessibility barriers and racial bias these communities often have lower access to substance use treatment services It is critical that individuals can access culturallyresponsive harm reduction and treatment options to support their paths toward wellbeing and recoveryInformed by foundational research from the Ad Council Research Institute and experts at the CDC National Council for Mental Wellbeing and Shatterproof the new campaign developed pro bono by Accenture Song the techpowered creative group of Accenture NYSE ACN leans on the insight that people with SUDs found immense value in hearing from those who have been through similar experiences The work also leverages recent studies showing that hope is more than just a human emotion but also a mindset that can be learned and strengthened with practice Hope can also serve as a strong predictor of outcomes focused on wellbeing and quality of lifeHighlighting real stories of individuals who have gone through their own recovery journeys the new amp8220Start With Hopeamp8221 campaign features the personal experiences of Ale Ariel and Joseph increasing awareness around harm reduction and showing that resources are available for the many paths to recovery This new campaign emphasizes that recovery is not a onesizefitsall journey and highlights that working toward wellbeing often begins with harm reduction strategies like carrying naloxone using less or engaging in evidencebased treatment optionsWATCH THE PSA httpsyoutubeU9Z3vgffpvYamp8220The Ad Council has undertaken a holistic approach to addressing the overdose crisis in the United States ultimately helping keep our loved ones safe amid a rise in drugrelated deaths and substance use disordersamp8221 said Michelle Hillman chief campaign development officer for the Ad Council amp8220This critical new campaign uses hope to show people impacted by substance use disorders that recovery is more than possible amp8212 it can be a reality when individuals have access to proven harm reduction and treatment resources Weamp8217re grateful for our partners and Ale Ariel and Joseph for sharing their stories as part of this campaign Together we are making a significant impact in the lives of millions across the countryamp8221amp8220The overdose crisis touches all of our families neighborhoods and communities but disproportionately impacts certain populationsamp8221 said Grant T Baldwin director of CDCamp8217s Division of Overdose Prevention amp8220Ale Ariel and Joseph have shared incredible stories of hope that recovery is possible and looks different for everyone By sharing their stories we hope this campaign will light the path to recovery for othersamp8221amp8220Treatment matters and recovery happens However treatment remains elusive for too many people especially those in marginalized communitiesamp8221 said Chuck Ingoglia president and CEO at the National Council for Mental Wellbeing amp8220The 2021 National Survey on Drug Use and Health found that people who received mental health or substance use treatment and care recovered at higher rates than those who didnamp8217t while people who needed treatment but did not receive it had a lower rate of recovery So we must do more to help people get the treatment and care they need and the amp8216Start With Hopeamp8217 campaign will achieve that by connecting people to the resources they need Treatment matters and recovery happens but it starts with hopeamp8221amp8220With drug overdose deaths at an alltime high specifically impacting racial and ethnic minorities Shatterproof and its partners are positioned to develop and disseminate researchbased messaging to support those with substance use disorders particularly people most impacted by structural inequitiesamp8221 said Gary Mendell founder and CEO of Shatterproof amp8220Together we will help people with substance use disorders from underserved communities find hope and achieve better healthcare and treatment outcomes for themselves and their loved onesamp8221Developed in both English and Spanish all PSA assets drive audiences to campaign websites StartWithHopecom and ComienzaConEsperanzacom The websites equip audiences to assess personal needs understand treatment options and harm reduction practices and find culturallyresponsive support and treatment options that will work best for themamp8220You can see the powerful role hope can play at every stage of a substance use disorder recovery journey Itamp8217s what inspires you to start it keeps you moving through the ups and downs and of course itamp8217s something you take with you as you move toward a brighter life journeyamp8221 said Maria Devereux executive creative director for Accenture Song amp8220Realizing hope is something we can learn practice and hugely benefit from in the fight against substance use disorders is the single most important message we want people to take away from this campaignamp8221The campaign PSAs will appear nationwide across broadcast digital social outofhome and print formats in donated media time and spaceFor more information and resources visit StartWithHopecom and ComienzaConEsperanzacomPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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The Ad Council, CDC, National Council for Mental Wellbeing and Shatterproof Launch Joint Effort to Inspire Millions Living with or At Risk for Substance Use Disorders to Begin their Recovery Journeys

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The Ad Council, CDC, National Council for Mental Wellbeing and Shatterproof Launch Joint Effort to Inspire Millions Living with or At Risk for Substance Use Disorders to Begin their Recovery Journeys

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