Upfront News and Views: Telemundo's Plethora of New Programming

During an Upfront videoamp160press conference last week that originated at the new Telemundo Center in Miami Cesar Conde Chairman NBCUniversal International Group and NBCUniversal Telemundo Enterprises spoke to reporters about the importance of programming that targets the young growing and social Hispanic market amp160amp8220They are increasingly setting trends influencing pop culture and becoming the new mainstreamamp8221 he said amp160amp8220We will continue to invest in contemporary unprecedented original productions as well as native content and innovative partnerships across digital media premium relevant and original across every platform genre and languageamp8221amp160 Conde is pictured above at the opening of the Telemundo CenterTelemundoamp8217s commitment to robust content development speaks to the desire advertisers have to capture the attention of Hispanic consumers amp160amp8220Marketers who spend in Spanishlanguage TV are doing a disservice by not spending at least 50 of their budgets on Telemundoamp8221 said Laura Molen Executive Vice President Lifestyle and Hispanic Advertising Sales Group NBCUniversal amp160amp8220An increase in spends on Telemundo means in increase in reach with Hispanics amp160All US marketers should be reaching this very valuable audienceamp8221The networkamp8217s 10 pm amp8220super seriesamp8221 have been massive hits among their audiences especially the awardwinning El Seamp241or De Los Cielos which just premiered its sixth season this week ranking No 1 across all networks among adults 1834 and outperforming ABC and CBS among adults 1849 amp160Other amp8220super seriesamp8221 include Seamp241ora Acero which has been renewed for a fifth season and Enemigo Intimo which premiered earlier this year and has been renewed for a second seasonTelemundo Networks President Luis Silberwasser announced the newest amp8220super seriesamp8221 titled El Baron Rojo The Red Baron which takes place in the amp821680s and follows Nacho Montero on his quest to become a prolific drug trafficker amp160The highlyanticipated return of La Reina Del Sur The Queen of the South returns this year starring telenovela superstar Kate del Castillo as Teresa Mendoza Spainamp8217s most powerful drug trafficker who travels back to Mexico after nearly a decade to rescue her kidnapped daughterAmong Telemundoamp8217s 9 pm hourlong series Sin Senos Si Hay Paraiso returns for a second seasonamp160 New series include Falsa Identidad False Identity about two strangers who must assume new identities as a married couple and live a false life in order to escape their abusive and criminal pasts and Prisionero Numero Uno Prisoner No 1 which follows a deported Mexican immigrantamp8217s rise to power after his political commentary turns him from TV star to the President of Mexico amp160His actions come at great cost when his closest confidantes have him imprisoned and he becomes the character referenced in the titleamp160 The series marks Telemundoamp8217s first political thriller and has Homeland executive producer Avi Nir at the helmAlso among the new hourlong series is Betty in NY a modern retelling of the popular comedy Betty La Fea Ugly Betty that follows a young Beatriz Lozano as she travels to New York City in search of her dream job amp160After being declined by several companies she takes a job for which she is overqualified secretary to the president of VampampM Fashionsamp160 Personally I was a huge fan of Ugly Betty starring America Ferrera so Iamp8217m interested to see where Telemundo takes this modernized version with the massive role that social media platforms and social media influencers now play in the fashion industrySilberwasser also announced Falco and El Recluso two new amp8220premium seriesamp8221 amp160Series in this category have fewer episodes than amp8220super seriesamp8221 but are typically actionpacked stories of revenge intrigue and passion amp160Falco is a new police drama about an officer who is shot in the head and falls into a coma only to awaken 23 years later only to learn that he has missed his daughteramp8217s young life and his wife has remarriedamp160 He then sets out to learn who wanted him dead over 20 years ago amp160El Recluso The Inmate follows a former government operative played by Ignacio Serricchio Lost in Space who is approached by a powerful US judge to rescue his daughter from a maximum security prison in MexicoReality shows and cooking competitions have been a huge staple in American television for decades and with the success of MasterChef Latino a second series is coming soon to feature flavors from across Latin America and around the world amp160Singing competition series are making their way to Telemundo with the announcement of La Voz The Voice and its first judge Luis Fonsi better known recently for his mega hit with Daddy Yankee amp8220Despacitoamp8221Exalton is a new competition series in which twenty celebrities and athletes will divide into two teams and compete in grueling physical challenges sports and extreme circuits amp160The competitors must also put up with each other as they will be living together throughout the competition as their numbers dwindleamp160 The winner goes home with 200000Among the specials coming to Telemundo in the season ahead are the prestigious Billboard Latin Music Awards the Latin American Music Awards and Telemundoamp8217s own Premios Tu MundoIt was also announced that Hulu and NBCUniversal will be extending their current deal to provide over 3000 hours of programming making Telemundo the largest provider of Spanishlanguage content with on streaming and on demand platformsamp160 Programming coming to Hulu includes El Seamp241or de los Cielos Seamp241ora Acero Alguien Te Mira La Casa de al Lado Perro Amor The Riveras and I Love JenniTelemundo and E will be partnering to create The Mix a weekly totalmarket entertainment series whose focus will range from culturally relevant topics and entertainment news stories to celebrity interviews and fashion style and beauty segmentsClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160

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Upfront News and Views: Telemundo's Plethora of New Programming

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Juan Ayala

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Upfront News and Views: Telemundo's Plethora of New Programming

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Juan Ayala

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