Take Your Advertising to the Next Degree with Optimum Media

In todayamp8217s competitive educational landscape connecting with prospective students requires more than traditional outreach methods Colleges must embrace innovative advertising strategies that resonate with the unique lifestyles and interests of the next generation of studentsWhether youamp8217re looking to promote academic offerings or differentiate yourself from other institutions all while attracting prospective students a partnership with Optimum Media can help you reach prospective students across all connected devicesMobile Advertising Engaging Students on Their Favorite DeviceThink about how often you see an 1834yearold without a phone in their hand Sixtyone percent of this demographic spends over 20 hours on their smartphone weekly Smartphones are indispensable devices and are constant companions to prospective students keeping them connected to friends family and the world around them From staying updated on social media 88 are users and viewing digital video 95 to accessing educational resources and managing their schedules mobile phones play a crucial role in studentsamp8217 daily livesMobile advertising offers a direct line to prospective studentsamp8217 fingertips and can take many forms including video display and social media advertisingOne simple mobile solution is our proprietary AdMessenger mobile platform Engage prospective students with smartphone tapto functions via scrolling text ads AdMessenger runs on mobile web inventory and more than 15000 apps and delivers over five times the engagement rate compared to traditional mobile banners AdMessenger is just one of the ways we can help you connect with prospective students via mobile devicesTV Advertising The Power of the Big ScreenWhile traditional live TV may be less popular with younger demographics many ways exist to reach prospective students on the big screen Seventyfour percent of 1824yearolds consider themselves engaged sports fans With recent recordbreaking seasons for the NFL NCAA Football March Madness and MLB there is no denying that many still tune in for live sports and major eventsHowever itamp8217s no secret that streaming is growing exponentially with 84 of adults aged 1829 now making streaming TV their default choice for watching video Also notable 2 out of 3 viewers prefer adsupported streaming over adfree Coming back to sports 34 of 1824yearolds subscribe to streaming platforms strictly to gain access to exclusive sports content Seventy percent of these same sports streamers say they are likely to watch even more sports due to their streaming subscriptionWith over 81 of the US population tuning in and spending over 48 minutes a day watching YouTube can be a fantastic platform to reach prospective students searching for an extensive range of content from educational tutorials to entertaining vlogs Nearly half 45 of all YouTube viewership occurs on TV propelling the platform from digitalonly into a major streaming service Twentythree percent of all users fall within the 1925 age group making it YouTubeamp8217s largest age groupMultiple TouchpointsThe key to reaching prospective students and boosting enrollment is understanding their active presence across various platforms such as social media streaming services mobile apps and traditional TV Your challenge is reaching them effectively across these different touchpoints but this is where Optimum Media shines We look forward to creating a multiscreen ad campaign that reflects prospective college studentsamp8217 unique lifestyles and diverse interests ensuring that it resonates and stands outThis article was written by Jenna Walker Optimum Media Sr Marketing SpecialistPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Take Your Advertising to the Next Degree with Optimum Media

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Jenna Walker

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

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