Stuart Elliott: It's Time for "20 Questions" Again

Were the creative folks behind the new quotBetter Getta Jettaquot campaign really really impressed by the quotGotta Getta Gundquot ads when they were kids or did their grandparents tell them about the quotBetter Buy Buickquot ads from the 3930s 3940s and 3950sIs mea culpa advertising apologetic campaigns from companies like Facebook Uber and Wells Fargo so popular because there39s more these days for marketers to apologize for or because Madison Avenue realizes it can score points by saying quotsorryquot when the White House won39tDidn39t the folks who created a commercial for the new Hyundai Kona about a female astronaut and her husband back on earth realize that viewers would immediately be reminded of a recent series of commercials for the Volvo XC60 about a female astronaut and her husband back on earthSpeaking of which will Hyundai sell more Konas in the Kona region of Hawaii than Chevrolet sells Malibus in Malibu CA Toyota sells Tacomas in Tacoma WA Dodge sells Durangos in Durango CO or Kia sells Sedonas in Sedona AZWill a new line of breakfast bowls under the Just Crack an Egg brand appeal to shoppers who appreciate products with names that double as sentences among them I Can39t Believe It39s Not Butter and Gee Your Hair Smells TerrificHas Kathy Griffin ever checked out all those commercials for the prescription drug Viberzi that feature a redhaired woman who bears a striking resemblance to herAre executives at the Kraft Heinz Company gambling with new Heinz Real Mayonnaise that they will gain more sales from a rival Unilever brand Hellmann39s Real Mayonnaise than they will lose from cannibalizing their Kraft MayonnaiseAnd with Unilever now responding to Kraft Heinz by bringing out Hellmann39s Real Ketchup to compete against Heinz Ketchup will the next skirmish in this titfortat pantry war bring us Hellmann39s PicklesAre all the owls in TV commercials nowadays for brands such as America39s Best Contacts ampamp Eyeglasses TripAdvisor the WGU online university and Xyzal paying homage to the owl in the famous quotHow many licksquot Tootsie Pop commercialAs entertaining as the commercials are for Ethan Allen that feature the Stephen Sondheim song quotPutting It Togetherquot wouldn39t that tune have been far more appropriate for Ikea adsStill if Ethan Allen starts a trend for Sondheim songs in commercials will we see Raid spots with quotEvery Day a Little Deathquot or spots for McDonald39s with quotSend in the ClownsquotShould the new partnership between Spotify and Hulu be known as Sulu Hotify Spulu or HulifyWas Floradix an iron and herbs supplement from Flora Health that runs campaigns themed quotTired of being tiredquot inspired by the venerable Geritol sold for decades as the cure for quotironpoor bloodquot and quottired bloodquotHaving decided to test a bubbly alcoholic drink in Japan will the CocaCola Company christen it Bar TabSpeaking of Coke with all the new commercials that celebrate pairing CocaCola and food will there be a comeback for a favorite slogan from the 3960s quotNothing beats a Coke and pizzaquotNow that longtime competitors Purex and Clorox are collaborating on Purex detergent with Clorox 2 bleach can we expect to see someday Kellogg39s Rice Krispies with Big G Lucky Charms marshmallows or Ford Mustangs with Chevrolet Corvette enginesDo the man and woman in a commercial who ride to a party on a motorcycle toting a bottle of Grey Goose vodka call an UberBike to get them homeamp160Were readers confused by a recent RetailMeNot Everyday newspaper insert that had coupons on facing pages for Dove chocolate and Dove men39s grooming productsMight someone living in Queens or Long Island who39s a customer of Hanover Community Bank believe it39s somehow a reincarnation of the oncemighty Manufacturers Hanover TrustWas someone who asked the employees of Mirage Shower Doors if it39s coincidence or clever marketing that the company is on Bath Avenue in Bath Beach told quotYou ask a lot of questions for someone else from BrooklynquotEditor39s Note Look for the next Stuart Elliott Report on Wednesday June 6Click the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Stuart Elliott: It's Time for "20 Questions" Again

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Stuart Elliott

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

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Stuart Elliott: It's Time for "20 Questions" Again

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"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

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