Star Athletes Share Their Mental Health “Rituals,” Encouraging Fans to Prioritize Their Mental Health

Today 11 professional sports leagues and organizations teamed up with the national amp8220Love Your Mindamp8221 campaign to announce a comprehensive mental health partnership with the premiere of a series of public service advertisements PSAs The series titled amp8220The Rituals We Shareamp8221 features star athletes sharing their amp8220ritualsamp8221 or steps they take to care for their minds on and off the field amp8211 encouraging sports fans across the country to prioritize their mental health and explore free resources from LoveYourMindTodayorgThe amp8220Love Your Mindamp8221 campaign from Huntsman Mental Health Institute and the Ad Council is dedicated to encouraging a more open accepting and proactive society when it comes to mental health That message is being amplified at the culmination of this Mental Health Awareness Month and beyond through the convening of sports leagues and organizations includingMajor League Baseball MLBMajor League Soccer MLSNational Association for Stock Car Auto Racing NASCARNational Basketball Association NBANational Football League NFLNational Hockey League NHLNational Womenamp8217s Soccer League NWSLProfessional Rodeo Cowboys Association PRCAUnited States Tennis Association USTAWomenamp8217s National Basketball Association WNBAWorld Wrestling Entertainment WWEamp8220Our country is facing a pervasive mental health crisis We can help one another by talking about the rituals we embrace to support our mental healthamp8221 said Dr William A Smith chief executive administrator at Huntsman Mental Health Institute amp8220So many sports fans look up to their favorite athletes so weamp8217re honored to partner with many of them today to share their mental health rituals and stories to normalize talking about and taking care of our mindsamp8221Per the Ad Councilamp8217s model the PSAs will run nationwide in time and space donated by media outlets across TV and digital media platforms The participating sports leagues and organizations will also extend the partnership throughout 2024 and beyond by providing social media amplification support on their owned media channels media partnerships and more To learn more about their ongoing commitment to this partnership and mental health visit LoveYourMindTodayorgSportsamp8220This partnership with the best of sports is truly extraordinary because it offers a unique opportunity to reach millions of dedicated sports fans across the countryamp8221 said Lisa Sherman president and CEO of the Ad Council amp8220The sports leagues and organizations weamp8217ve partnered with share our goal of encouraging people everywhere to make their emotional wellbeing just as much of a priority as their physical healthamp8221The series of PSAs features beloved athletes sharing the practices and routines that make up their mental health rituals includingLexie Brown of the LA SparksChase Elliott of Hendrick MotorsportsCam Heyward of the Pittsburgh SteelersZach Hyman of the Edmonton OilersMadison Keys professional tennis playerKyle Kuzma of the Washington WizardsBrandon Lowe of the Tampa Bay RaysLiv Morgan and Cody Rhodes of the WWETim Oamp8217Connell of the PRCACari Roccaro of the Chicago Red StarsZack Steffen of the Colorado RapidsThe series was developed pro bono by creative agency Walton Isaacson and helmed by highly acclaimed director Nina Meredith of the Oscarwinning production company RadicalMedia It builds on the amp8220Love Your Mindamp8221 platform originally developed by volunteer creative agencies FCB New York and FCB Chicago The PSAs feature the hit song amp8220Homeamp8221 from UK duo Good Neighboursamp8220We wanted to harness the power that sports have on influencing culture and move the dial on how we all perceive mental healthamp8221 said Aaron Walton CEO and founder of Walton Isaacson amp8220Some routines may seem just for fun but thereamp8217s a deeper lesson here just as athletes leverage rituals to improve their performance we can also lean into them to center ourselves and help us love our mindsamp8221This effort is the latest from Huntsman Mental Health Institute and the Ad Councilamp8217s ongoing amp8220Love Your Mindamp8221 campaign with previous collaborations including Black Players for Change Stephen A Smith Sesame Workshop and the American Farm Bureau Since launching in October 2023 the quotLove Your Mindquot campaign has driven more than 650000 visits to LoveYourMindTodayorg for free mental health resources Additionally of those who are aware of at least one of the campaignamp8217s PSAs 74 agree that taking care of their mental health is a top priority compared to only 58 of those not awareFor more information about the amp8220Love Your Mindamp8221 campaign visit LoveYourMindTodayorg or follow the campaign on Instagram Facebook X and TikTokTo learn more or get involved visit AdCouncilorg join the Ad Council39s communities on Facebook Instagram LinkedIn and X and view campaign creative on YouTubeQuote AddendumMajor League Baseball MLBamp8220Our country faces a mental health crisis affecting all corners of our communities Professional athletes are inspirational role models especially for young fans and as a sporting community it is our responsibility to affect change as much as we canquot said MLB Executive Vice President ampamp Chief Marketing Officer and Ad Council Board Member Karin Timpone quotMajor League Baseball is proud to have one of our great young players in Brandon Lowe and his wife Madison who together have dedicated themselves to this cause to erase the unfair stigma around mental healthamp8221Major League Soccer MLSamp8220Major League Soccer is honored to partner with the 39Love Your Mind39 campaign alongside our fellow sports leagues and organizationsamp8221 said MLS Executive Vice President Chief Engagement and Inclusion Officer Sola Winley amp8220As a former clinician and patient I know firsthand the stigma as well as the profound benefits of prioritizing emotional wellbeing It is a joy to see these accomplished athletes taking a leadership role and being a force for good about the importance of mental health The 39Love Your Mind39 initiative is an open invitation to all who suffer in silence to step off the sidelines win yourself back and get back in the gameamp8221National Association for Stock Car Auto Racing NASCARamp8220At NASCAR we constantly witness the impact the human mind can have on physical performance and we know this intersection of mental health and overall wellness applies to everyone in our community not just those behind the wheelquot said NASCAR SVP Chief Marketing Officer and Ad Council Board Member Pete Jung quotWeamp8217re excited to team up with the 39Love Your Mind39 campaign to encourage open conversations and proactive steps toward mental wellness and we look forward to leveraging NASCAR platforms to ensure our fans and the entire racing community feel empowered to prioritize their mental wellbeingamp8221National Basketball Association NBAamp8220Through our Mind Health Program the NBA is deeply committed to promoting overall wellness and humanizing mental healthamp8221 said NBA Chief Marketing Officer and Ad Council Board Member Tammy Henault amp8220Itamp8217s an honor to help drive these important conversations and to build on this effort by joining the 39Love Your Mind39 campaign alongside other professional sports leagues and organizationsamp8221National Football League NFLamp8220The NFL is proud to help drive the creation of this partnership for the 39Love Your Mind39 campaign ensuring that the millions of NFL fans across the globe have access to the resources and tools needed to prioritize their mental healthamp8221 said NFL Chief Marketing Officer and Ad Council Executive Committee ampamp Board Member Tim Ellis amp8220By leveraging the collective voice platform and reach of the NFL family we are committed to destigmatizing the conversation around mental healthamp8221National Hockey League NHLamp8220The National Hockey League is proud and honored to join forces with the 39Love Your Mind39 campaign and so many of our fellow professional sports leagues and organizations on this key initiative to raise awareness start a conversation and erase the stigma surrounding mental healthamp8221 said NHL Senior Executive Vice President ampamp Chief Marketing Officer and Ad Council Board Member Heidi Browning amp8220Our players who so many of our young people look up to are also human beings who just like us sometimes struggle with issues off the ice Having these athletes share their amp8216ritualsamp8217 and best practices to take care of their minds will undoubtedly have a major impact on allowing others to feel comfortable to do the sameamp8221National Womenamp8217s Soccer League NWSLamp8220The National Womenamp8217s Soccer League is committed to creating an environment that empowers players staff and fans to prioritize their emotional wellbeingquot said NWSL Chief Marketing and Commercial Officer Julie Haddon quotOur league is proud to join the 39Love Your Mind39 campaign and to work together to ensure that all of our players feel supported and valued both on and off the pitchamp8221Professional Rodeo Cowboys Association PRCAamp8220The Professional Rodeo Cowboys Association prides itself on integrity innovation excellence and teamworkamp8221 said PRCA Chief Marketing Officer Paul Woody amp8220To achieve those values itamp8217s important to understand and support mental health and emotional wellbeing for all Itamp8217s key to educate the public and our membership about mental wellbeing raise awareness and reduce the stigma Being cowboytough doesnamp8217t mean you canamp8217t amp8216Love Your Mindamp8217quotUnited States Tennis Association USTAquotThe USTA is proud to support the 39Love Your Mind39 campaignquot said USTA Chairman of the Board and President Dr Brian Hainline quotMental and physical health are deeply intertwined and our mission statement growing tennis to inspire healthier people and communities everywhere syncs perfectly with the importance of normalizing mental health care seeking while fostering selflove and wellnessamp8221Womenamp8217s National Basketball Association WNBAamp8220The WNBA is pleased to continue championing mental health and wellness through the amp8216Love Your Mindamp8217 campaignquot said WNBA Chief Marketing Officer Phil Cook amp8220We recognize that mental wellbeing is a crucial component of overall health and we are committed to harnessing the power of womenamp8217s basketball to facilitate authentic conversation and expand access to resourcesamp8221World Wrestling Entertainment WWEamp8220As a longtime partner of the Ad Council WWE is proud to join forces with the amp8216Love Your Mindamp8217 campaign alongside many of our partners at the worldamp8217s most influential leagues and organizationsamp8221 said WWE SVP Talent Relations ampamp Head of Marketing Matt AltmanPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Star Athletes Share Their Mental Health “Rituals,” Encouraging Fans to Prioritize Their Mental Health

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