Sling TV Sees Success in Real-Time TV Targeting

This March Sling TVopened access to its live TV impressions in real time during the NCAA tournament and surrounding coverage. Within a week, they saw their programmatic business grow 51%.  Today, just three months later, they're serving targeted audience segments programmatically and this business is up 83%.  Adam Lowy, Director, Advanced TV and Digital Sales for DISH Media Sales, credits the phenomenal growth to taking two of the big strengths in advertising today -- addressable and programmatic -- and putting them together.