It’s a complicated question, but perhaps there’s a simple way to come to the answer. Ultimately, sales and finance have the same goal -- to get paid on time and in full. However, the path toward revenue realization can have many obstacles. As Marketron works with sales and finance professionals, we’ve been championing their partnership in many areas of finance, as discussed in our recent webinar with Media Financial Management Association.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.