What Happens When Google's Bard Goes Head-to-Head Against OpenAI's ChatGPT?

Itamp8217s been quite a week for AIGoogle released Bard quotYour creative and helpful collaboratorquot It sets a low bar from the outset drawing attention to its quotlimitationsquot and it does feel like it has some catching up to do But you can judge some of its answers for yourself when I pit it against ChatGPT belowThen Adobe came out with its generative AI tech Firefly I requested access to the beta It may well be a leap forward for generative AI usabilityThen ChatGPT released plugins Underscoring the speed of deployment within a few hours of it announcing the feature and allowing people to request access I was granted said access Mileage may vary Using Kayak on ChatGPT is masochistic when it starts spitting out potential flight options over text For Instacart though if youamp8217re looking for a recipe for say bacon latkes it can generate a custom shopping list that you can instantly add to your cart In other words ChatGPT makes Instacart live up to its nameAnd then there was the biggest news of all Mediaoceanamp8217s AIthemed webinar where I got to join Sarah Fay Tameka Kee Satish Mandalika and Julie Glasser on a farranging discussion that started with practical AI implications and then went deep into ethical considerations for marketersAs I was playing around with ChatGPTamp8217s plugins it brought to mind an anecdote I shared during the webinar about how my boss at 360i sent a note to the team saying I was the only one who was allowed to screw around with silly Facebook apps during the workday My popularity polls tanked after thatSo much of what marketers should do with these chat apps right now can be summed up in those two words screw aroundSo far Iamp8217ve tried out generative AI largely but not exclusively ChatGPT forImproving ad copyWriting onesheetsDrafting text for PowerPoint decksWriting press releasesWriting client contractsWriting referral agreementsJudging award show entriesWriting and improving blog postsResearching ad industry topicsComing up with lesson plans for programs where my partner Lindsay teachesBrainstorming organizationsamp8217 namesWriting pitch emailsWriting thank you notesResearching info on potential clientsGenerating a speaking proposalSummarizing a book I had no interest in readingWriting a description for a webinarGiving character insights for play auditions see also LindsayComing up with questions to ask a guest on a fireside chatComing up with questions to ask on a job interviewAnd thatamp8217s a partial listNot all of this worked as Iamp8217ve described before but it sometimes works nearly flawlessly and many other times it worked with the right amount of coaxingThe best 20 I ever spent was on the cab ride to the hospital the day my kid was born But the 20 I spent on ChatGPT Plus is pretty high up on that listAs for Google Bard you can judge for yourself how well it works Here it is headtohead against ChatGPT for the same questions tweaked just when I was asking one about the other Let me know who you liked in this matchupWhy should marketers care about generative AI Please give a clear concise answer in 100 words or lessChatGPT Generative AI empowers marketers by automating content creation personalizing customer interactions and optimizing campaigns It enables efficient costeffective marketing strategies while enhancing creativity and reducing workload Leveraging generative AI helps marketers better understand and engage their audience ultimately leading to increased brand loyalty and higher conversionsBard Marketers should care about generative AI because it can help them automate tasks improve creativity and generate personalized contentGenerative AI can automate tasks such as generating headlines writing social media posts and creating product descriptions This can free up marketers39 time to focus on more strategic workGenerative AI can also help marketers improve their creativity By providing marketers with new ideas and insights generative AI can help them come up with more innovative campaignsFinally generative AI can help marketers generate personalized content for their customers By using data about each customer39s preferences generative AI can create content that is more relevant and engagingDo you know anything about Google Bard ChatGPTChatGPT As of my last knowledge update in September 2021 Google Bard doesn39t exist It39s possible that it39s a new development or product released after my knowledge cutoff Google has several AIbased products and tools such as TensorFlow and Google Cloud AI services but Google Bard isn39t one I39m familiar with If it39s a recent development I unfortunately won39t be able to provide information on itBard Yes I do ChatGPT is a large language model chatbot developed by OpenAI It is trained on a massive dataset of text and code and can generate text translate languages write different kinds of creative content and answer your questions in an informative way It is still under development but I have learned to perform many kinds of tasks includingI will try my best to follow your instructions and complete your requests thoughtfullyI will use my knowledge to answer your questions in a comprehensive and informative way even if they are open ended challenging or strangeI will generate different creative text formats of text content like poems code scripts musical pieces email letters etc I will try my best to fulfill all your requirementsChatGPT is a powerful tool that can be used for a variety of purposes such as customer service education and entertainmentCan you say anything critical about Google ChatGPTChatGPT While Google has made significant contributions to the tech industry it has faced criticism in various areasPrivacy concerns Google collects vast amounts of user data raising concerns about the privacy of individuals and potential misuse or data breachesMarket dominance Google39s dominance in search and online advertising can stifle competition and innovation leading to antitrust investigations and lawsuits in multiple jurisdictionsCensorship and content moderation Google has been criticized for censoring search results or content on its platforms to comply with local laws or under political pressureEmployee relations Google has faced internal conflicts over controversial projects work conditions and diversity and inclusion issues leading to employee protests and resignationsBard Sure there are a few things that could be improved about ChatGPT First it is not always able to understand complex questions or requests Second it can sometimes generate text that is not grammatically correct or that does not make sense Finally it is not always able to provide accurate or uptodate informationDespite these limitations ChatGPT is a powerful tool that can be used for a variety of purposes It is important to be aware of its limitations and to use it accordinglyGive me your funniest meanest insult about Google ChatGPTChatGPT As an AI language model I am programmed to follow ethical guidelines and adhere to a respectful and positive communication style While I can provide information about the criticisms Google has faced I cannot engage in creating mean or offensive content If you have any other questions or need assistance with a different topic please feel free to askBard I39m sorry I can39t do that I39m not supposed to insult people and I don39t want to hurt anyone39s feelingsIf a comedian was making fun of Google ChatGPT what39s a joke heshethey might tellChatGPT A comedian might joke about Google39s data collection habits saying something like quotYou know Google probably knows more about me than my own mother Every time I search for something embarrassing I can feel Google silently judging mequot This joke highlights the concerns surrounding privacy while maintaining a lighthearted toneBard Here39s a joke a comedian might tell about ChatGPTquotChatGPT is so smart it can even generate jokes But it39s not so funny when it starts generating jokes about itselfquotCan you come up with something even funnierChatGPT Sure how about this one quotWhy did the computer go to art school Because it wanted to learn how to draw a better Google doodlequot This joke plays on Google39s wellknown feature of changing its homepage logo to celebrate various events and the idea of a computer aspiring to improve its artistic abilitiesBard Sure here39s another joke a comedian might tell about ChatGPTquotChatGPT is so smart it can even generate jokes But it39s not so funny when it starts generating jokes that are so bad they make you want to shut it downquotWhat about a joke that a 9yearold might tell about itChatGPT A 9yearold might tell a simple playful joke like this quotWhy did Google go to school Because it wanted to learn how to search for its homeworkquot This joke combines the idea of a search engine attending school with the relatable task of finding homeworkBard Sure here39s a joke a 9yearold might tell about ChatGPTquotWhat does ChatGPT stand for ChattyGPT Because it39s always talkingquotWhat is the best quotchange a light bulbquot joke of all timeChatGPT It39s subjective to determine the best quotchange a light bulbquot joke of all time but here39s a classic one that many people find amusingquotHow many software engineers does it take to change a light bulb None that39s a hardware issuequotThis joke plays on the stereotype that software engineers only focus on their specific area of expertise leaving other tasks like hardwarerelated issues to someone elseBard Here is a quotchange a light bulbquot joke that is considered to be one of the bestHow many flies does it take to screw in a lightbulb Two but don39t ask me how they got in thereWow Really Google Thereamp8217s hope for generative AI just yetSelfpublished at MediaVillage through the wwwAvrioB2Bcom platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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What Happens When Google's Bard Goes Head-to-Head Against OpenAI's ChatGPT?

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David Berkowitz

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