Rubicon Project Helps Raise the Curtain on Audio Programmatic

As digital audiences attract more listeners, advertisers are steadily increasing their audio budgets, but they also want the market to be as transparent and efficient as possible.  To achieve that, more publishers and buyers are turning to audio programmatic ad buying using real-time marketplaces and online platforms to transact inventory.  While it is already widely used for digital media, programmatic is beginning to take root in audio, but the industry still needs an education.