Rita Ferro's Visionary Leadership at Disney: Pioneering Strategies for Success and Inclusivity (Video)

The advertising world is constantly evolving and at the forefront of this transformation is Rita Ferro President of Global Advertising for Disney Her remarkable journey and influential role in the industry are the highlights of Jack Myers39 interview for his Legends ampamp Leadership series As a Cuban American and a 26year veteran at Disney Rita39s insights are not just professional but deeply personal reflecting her commitment to diversity equity inclusion and belonging DEIBCongratulations to Rita and Disney on their induction into the Advancing Diversity Hall of Honors joining 35 previous inductees Rita and her colleagues across the industry are gathering to reaffirm their commitment to DEIB leadership on April 11 at Hall des Lumieres in NYC To join the community in recognizing Rita Disney and the sixteen 2024 Hall of Honors inductees visit httpsweekadvancingdiversityorgRita39s journey from a Miami native with dreams to be a leader at a global powerhouse like Disney is a testament to the power of investing in diverse talent Her belief in leadership from the top as exemplified by Bob Iger39s tenure has shaped her approach to inclusive growth This approach is not just about hiring it39s about enabling visibility sponsorship and showcasing potentialESPN39s investment in women39s sports for more than two decades and the recent eightyear agreement with the NCAA plus Disney39s work with quotShe Runs Itquot emphasizing the importance of women in the marketplace are milestones in changing narratives Disney39s decision to dedicate half of its NCAA rights to women39s sports is more than a business move it39s a cultural statement Her focus extends beyond gender to overall diversity urging partners to invest authentically and showing the tangible business sense in such investmentsAccording to Rita the foundation of Disney39s strategy rests on five P39s People Platforms Partnerships Promotion and Practice Each element is a critical cog in the machinery that drives Disney39s success She emphasizes the importance of valuing people their engagement and respect This holistic approach ensures that Disney39s content is accessible its partnerships are meaningful and its marketing messages are impactful and authenticIn a digital age dominated by programmatic buying and automated selling Ferro addresses the misconception that programmatic equates to cheaper options Instead she emphasizes value and the importance of considering audience segments data enrichment and partnerships Disney39s investment in its technology particularly for streaming underlines this commitment to value over costRita39s international experience shines through as she discusses Disney39s global expansion particularly in dynamic markets like Latin America and India Her enthusiasm for continuous learning and the symbiotic relationship between different markets underscores Disney39s global strategy Her work with the National Hispanic Scholarship Fund and her interactions with students highlight her commitment to inspiring the next generation She believes in the power of education work ethic and the responsibility of lifting others as one rises Her message is clear the media and marketing industry is dynamic constantly evolving and full of opportunities for learning and growthThe interview with Rita Ferro available here and above is not just a conversation it39s a beacon for current and aspiring professionals in the advertising world Her induction into the marketing community39s Advancing Diversity Hall of Honors on April 11 at Hall des Lumiamp233res in New York City is a celebration of her contributions and Disney39s commitment to diversity equity inclusion and belonging This event is a mustattend for those who aspire to make a positive impact in the industry and society at large Learn more at httpsweekadvancingdiversityorgRita39s vision her journey with Disney and her influential role in advancing DEIB initiatives set a high bar for leadership in the advertising world Her interview with Jack Myers is more than just an insight into her professional life it39s a roadmap for building a more inclusive and dynamic future in media and advertising

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Rita Ferro's Visionary Leadership at Disney: Pioneering Strategies for Success and Inclusivity (Video)

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Jack Myers

We Are the Outliers - By Jack Myers

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Rita Ferro's Visionary Leadership at Disney: Pioneering Strategies for Success and Inclusivity (Video)

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