Revolutionizing Leadership for OOH Success; Talon Elevates Enza Chiodi to U.S. Chief Client Officer and Appoints Seasoned Digital Ad Tech Marketer Laura Colona as Agency's First Senior Vice President Marketing, North America

quotEnza39s clientfocused approach has been invaluable to Talon39s success She is a trusted advisor who has enabled Talon39s clients to drive business results through brilliant campaign strategiesquot said Group Chief Sales ampamp Marketing Officer Sarah Parkes quotLaura39s wealth of experience in digital media ad tech and OOH uniquely positions her to lead a strategic marketing organization that will ensure that marketers and their agencies are educated on the value of OOH through the benefit of choosing Talon as a partnerquotEnza Chiodi Chief Client OfficerIn her new role Enza will lead the strategic priorities for client fulfillment journeys across Talon39s portfolio of brands ensuring clients39 needs are met with excellence and innovation With more than 20 years of experience in propelling brands forward her work has extended beyond Talon having previously consulted for top industry players including Intersection OUTFRONT Lamar and JCDecaux as well as industry trade groups OAAA and Geopath contributing to the modernization of the OOH industry and championing its digital transformation Her contributions to the industry were recognized with her award of Changemaker Top Woman in Media ampamp Ad TechPrior to shifting her career focus to the OOH space Enza had senior roles in multichannel planning agencies such as Omnicom39s PHD Her successful direction determined agency positioning strategic initiatives and fostering staff growth Notably Enza39s reputation was built on trust and client centric ideas with her consistently singled out by clients for her contributions to driving resultsLaura Colona Senior Vice President Marketing North AmericaLaura will spearhead Talon39s marketing and communications efforts to continue building the agency39s brand in North America support the company39s growth initiatives and foster a culture of creativity and collaboration Most recently Laura served as the Commercial Marketing Officer at the OAAA where she provided executive leadership and management of OAAA39s marketing organization Most notably she led the formation of its Brand Council with leading advertisers including IBM Pepsi L39Oreal Allstate Logitech Inspire Brands and Little Caesar39s delivering a collaborative platform to educate brands on the unrivaled value of OOH in the marketing mix Prior to joining OAAA Laura served as Vice President and Head of Global Marketing at industry leading DSP MediaMath where she was responsible for all aspects of the marketing organization and amplifying MediaMath39s industrywide effort to create a 100 percent accountable addressable and aligned supply chain Passionate about the rapidly evolving media landscape and creativity and effectiveness of OOH Laura serves on the OAAA Marketing Committee ANA Marketing Futures and Sustainability Committees is a 2024 Grand Indies Judge and member of the Ad Council Diverse Leaders GroupThese appointments are the latest in a series of new senior hires signaling Talon39s commitment to ongoing strategic growth worldwide Last month Talon announced its appointment of accomplished industry leader Sue Frogley to Group CEO on the heels of Stewart Easterbrook joining as Chairman the appointments of Mike Saunter as Chief Financial Officer CFO and Henry Lucas in the newly created role of Group Chief Commercial Officer and Todd Palatnek Senior Vice President Client Development in North AmericaAdds Parkes quotTalon39s strategic advantage in being at the forefront of OOH39s transformation will propel the medium forward as it continues to provide advertisers and their agencies the necessary tools to prove meaningful and incremental outcomes as they remodel how they capture consumer attentionquotClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Revolutionizing Leadership for OOH Success; Talon Elevates Enza Chiodi to U.S. Chief Client Officer and Appoints Seasoned Digital Ad Tech Marketer Laura Colona as Agency's First Senior Vice President Marketing, North America

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Revolutionizing Leadership for OOH Success; Talon Elevates Enza Chiodi to U.S. Chief Client Officer and Appoints Seasoned Digital Ad Tech Marketer Laura Colona as Agency's First Senior Vice President Marketing, North America

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