Review: Pandora "Unwraps" A Best Holiday Ad Practice Catalog

That39s the kind of environment Pandora one of the world39s largest Internetdelivered music and podcast platforms is cultivating in an engaging manner for current and future advertisers alike Taking a page from department stores and other catalog producers of predigital era days Pandora is distributing quotUnwrapped The Ultimate Holiday Adquot a treasure chest of audience research tips and best practices for audio commercial results this holiday seasonThe guide arrives 20 years after Pandora39s formation and nearly two years into the venture39s existence as a division of satellite radio operator SiriusXM Holdings Pandora39s three tiers of programmingamp8212subscription advertisersupported and Pandora Premium where customers craft ondemand playlists of their favorite tunes reach more than 117 million users each month The service is available through mobile some smart TV sets and TVconnected devices and Apple WatchquotHow will your brand sound this seasonquot poses copy on the opening slide Given the coronavirus pandemic times throughout 2020 it39s a more relevant question than ever quotAs you prepare your messaging for the busy months of shopping ahead a few simple best practices will ensure you a spot on everyone39s wishlistquotThe approach comes off like the best of those classic catalogs set the reader up powerfully with a short introduction then bring on the goodies for sale In this case for consumers39 earsYou39ll sense a balanced approach running throughout quotUnwrappedquot and you can thank the elves at Studio Resonate Pandora39s inhouse creative consultancy for that You end up with a plentiful assortment of listener insights tips to get the most out of audio messages whether with the copy or sound quality and those bestinclass examples You also sense a cando position taken for the advertiser no matter how big or small quotWe39ll walk you through how to plan perfect and deliver amazing holiday ad creativequot summarizes another pageA few factoids on Pandora listener habits to chew on for example94 percent of listeners will buy holiday gifts this season90 percent of listeners want to hear from companies and brands this time of year70 percent claim music gets them in the holiday spiritFrom page to page Pandora39s guide offers ways advertisers can research to identify both the ideal consumers for their product or service and the best way to connect with and influence those consumers Considerable words and space are devoted to calltoaction which company representatives view as the most important element of audio spots especially during holiday seasonsAnother highlight here is the threesome of campaigns cited in an extensive best practices section All threeamp8212top brewer AnheuserBusch department store chain JC Penney and home security outfit ADTamp8212deliver unique aspects of recent audio creative each with reaction from Pandora officials Later on tips on generating successful combo PandoraSiriusXM campaigns get a showcase of their ownOne more touch worth checking out in this guide is Pandora39s classification of specific listener habits each with a multimillion following Two of note music enthusiasts and genre listenersquotUnwrappedquot is available through Pandora or SiriusXM39s advertising representatives who no doubt will be of good holiday cheerClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

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Review: Pandora "Unwraps" A Best Holiday Ad Practice Catalog

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Simon Applebaum

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

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Review: Pandora "Unwraps" A Best Holiday Ad Practice Catalog

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