Real Adoptive Parents and Teens Choose Each Other in New Heartwarming PSAs

The US Department of Health and Human Services HHS Administration for Children and Families ACF AdoptUSKids and the Ad Council today launched moving new public service advertisements PSAs that encourage prospective parents to adopt teens from foster care Created by Edelman the PSAs build on the campaignamp8217s amp8220You Canamp8217t Imagine the Rewardamp8221 message and feature real adoptive families sharing their adoption from foster care stories and how rewarding the journey has been for both parents and teensamp8220For years our team has produced emotional work inspired by real adoption stories because there is nothing more powerful than seeing the overwhelming love these families have for one another We hope that hearing from families who experience the lifechanging rewards of adoption every day encourages prospective adoptive parents to take the first step to learn more about adoption from foster careamp8221 said Michelle Hillman Chief Campaign Development Officer of the Ad CouncilAccording to the most recent Adoption and Foster Care Analysis and Reporting System AFCARS data teens 13amp821117 years of age constituted 22 of the childrenyouth waiting to be adopted in the foster care system but account for only 12 of those adopted Teenagers in foster care have a particularly challenging time getting adopted and may wait up to twice as long to achieve permanency compared to younger childrenamp8220By showcasing actual adoptive families and their reallife experiences we hope prospective parents will see that these families are as complex and diverse as any family We trust the message that teens have a voice in choosing their adoptive family and that maintaining their connections with birth families and other important relationships is honored respected and supported by their adoptive familiesamp8221 said Rebecca Jones Gaston Commissioner Administration for Children Youth and Familiesamp8221A common misconception about teen adoption is that the decision to adopt is driven solely by adoptive parents but in reality teens also have an active role in that choice The decision to become a family is reciprocal New PSAs amp8220Parents Adoptedamp8221 developed pro bono by Edelman celebrate how teens and adoptive parents actively choose each other and showcase adoptive parents talking about how they too were amp8220adoptedamp8221 by their teens Together adoptive parents and teens talk openly about choosing to be each otheramp8217s family and how theyamp8217ve built and fostered a life of deep and mutual rewards By inviting prospective parents to hear from these six dynamic and relatable families the new PSAs help viewers see themselves as potential adoptive parents The work directs audiences to visit AdoptUSKidsorg to learn more about adopting a teen from foster care Parents can also call 18882004005 to receive information about the foster care system and the adoption process Potential foster and adoptive families can also call 18772367831 for information in Spanishamp8220Edelman has long admired and supported the powerful campaigns produced by the Ad Council The work is always meaningful always provoking It is an honor to join the stable of agencies that have lent their creative talent and intuition to these very important initiatives amp8220Parents Adoptedamp8221 flips the script on the typical adoption narrative Itamp8217s about empowering our youth and the amazing feeling that comes when your kid loves you backamp8221 said Judy John Global Chief Creative Officer EdelmanPer the Ad Councilamp8217s model the PSAs will run in time and space donated by the media The campaign is supported by longtime agency of record MMI Agency who is extending the reach of the latest creative by securing donated media placements Since the initial launch of the campaign in 2004 the campaign has received more than 829 million in donated media support across television radio print outofhome and digital mediaFor more information about adoption or about becoming an adoptive parent to a child or teen from foster care please visit AdoptUSKidsorg or visit the AdoptUSKids social communities on Facebook Twitter or InstagramPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Real Adoptive Parents and Teens Choose Each Other in New Heartwarming PSAs

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