Q&A with ESPN’s Artie Bulgrin: Research Has to Be Future Forward

For those of us in research it is both the best of times and the most challenging of times: The best of times in that we have access to more unique data sets that can be used to gain greater insight into the consumer experience, the most challenging of times in that the discipline of media research is being bifurcated into research, analytics and data departments, some reporting into the same departments, some operating parallel.