Powerful New PSAs Showcase the Mutual Rewards and Unconditional Love of Adoption from Foster Care

Today, the Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, is proud to announce the launch of heartfelt new public service advertisements (PSAs). The new work, created pro-bono by Edelman, aims to inspire prospective adoptive parents to consider adopting a teen from foster care. The longstanding campaign is celebrating 20 years of impact this year and has contributed to the more than one million children and youth adopted from the U.S. foster care system since the program began in 2004.