Developing a true cross-platform audience measurement tool has been the holy grail of marketing since the beginning of ad-supported media. Just like radio and TV advertising, the rapid growth of digital advertising has driven a need for transparency in audience measurement and advertising currencies.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.
Raquelle Zuzarte
Raquelle M. Zuzarte is an award-winning global marketing leader, who has led brand campaigns at Procter & Gamble, Johnson & Johnson, Accenture, Charter, Time Warner Cable and CBS. She also recently launched Equity Project For All… read more