Politics and LGBT+ Inclusion

USA Today reported that quotJoe Biden reversed his predecessor39s diversity training ban that restricted the federal government and its contractors from using curriculum that examined systemic racism white privilege and other race and gender bias issuesquot President Biden stated that this was done as a way to bridge the everwidening gaps amongst the American people stating quotUnity and healing must begin with understanding and truth not ignorance and liesquot Some debate whether there was a need to end the ban or whether discussing the ban is too political to be wise in the workplaceHere39s the reality Many debate what should be able to be taught in the federal workplace and the original ban prevented trainings on race or gender inclusion The removal of the ban means these trainings can now occurHow Does This Impact My BusinessOn the surface it might not If your company is not federally funded the ban and the rescinding of the ban did not change anything However the ban created much conversation about racial and gender inclusion training in the workplace That conversation sparked again when the ban was ended This means that your current and potential future employees may be discussing this It means that your current and potential future customers or clients may be discussing this It also means you may want to have an answer for where your company stands on these policies including whether inclusion trainings are occurring either within your organization or as part of the hiring or onboarding processWhat39s In It For MeAt a time of COVID when everyone is already exhausted plus political exhaustion plus too much to do with seemingly too few resources why should anyone care about inclusion training regardless of the banning or unbanning of policies Gender inclusion training includes the LGBT community also known as the sexual and gender minorities communityWhen we think about the impact to a company these images make it easy for us to see just how many layers of interest are impacted by inclusionIn addition customers and clients are looking to support organizations that are inclusive Forbes has reported on how one company is doing this with a focus on racial inclusion quotTarget CEO Brian Cornell 39Our whole leadership team also prioritizes visits to guest homes for oneonone interviews to help understand their needs and intimately understand their experience with our brand We call these conversations Guest Immersions For example our guests told us that they wanted to see our doll assortment be multicultural in skin tone and now we offer a variety of skin tone options for dolls Feedback from our guests no matter which channel it comes through is imperative in delivering on Target39s purpose to help all families experience the joy of everyday life39quot Target took something they were already doing selling dolls and added an element of inclusion by listening to their guests and thinking about who is being left out then fixing the problem by adding to their doll assortmentPutting It To WorkWhat can you do for your business when it comes to leveraging the news of the removal of the inclusion training ban Now is a great time to start thinking Use the news wave to capture the eyes and thoughts of those talking about this political change and make it work to your marketing advantage Maybe you want to use your social media to share upcoming programming on inclusion within your workplace Maybe you choose to post online that you are seeking recommendations for inclusion trainers Maybe you are using your platforms to link to a survey in which you ask your customers questions so you can find ways to improve Another option is to consider using your social media accounts for a takeover A social media takeover is when a company or individual allows someone to literally take over their account for a period of time using it to talk about the social justice issue that the person taking over is an expert inFor example Vox reported that quotOn June 10 54 Black women took over the Instagram accounts of 54 white women for the day as part of Share the Mic Now a campaign aimed at amplifying Black women39s voices Political analyst Zerlina Maxwell took over Hillary Clinton39s account Black Lives Matter cofounder Patrisse Cullors took over Ellen DeGeneres39 and Endeavor CMO Bozoma Saint John took over Kourtney Kardashian39s The Black participants had a total of 65 million followers on their personal accounts while the white women had 285 million The campaign vastly expanded their reachquotIf you have a significant social media presence you may want to consider participating in such actions in the future or even just allowing a gathering of employees interested in LGBT inclusion andor racial inclusion to have a regular column or emailed newsletter for your employees and on your company website By being open about how you include marginalized communities in your workplace and in your company39s mission you invite society to see how you are a part of it doing good for the world not just trying to do well for yourselfIn SolidarityClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

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Kryss Shane

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