If you have been paying attention, you're aware of a group called The Attention Council. One hundred of its members, including agency, brand, and publisher representatives, met last week in London. Some of the more interesting aspects of this group are the variety and quality of its founders, and the variation in the work they're doing. Not so long ago, measuring attention was a rather niche, not to say lonely, activity. That is not so today.
Pay Attention to the Attention Council
