Over 3,200 Industry Professionals Weigh In on Job Satisfaction, Learning, and Media Partnerships in Comprehensive Survey

The MediaVillage Education Foundation wwwMediaVillageorg a 501c3 nonprofit organization underwrites the study to elevate the advertisingsupported media community39s talent retention and business growth The Myers Report in collaboration with the Association of National Advertisers ANA American Association of Advertising Agencies 4A39s Media Financial Management Association MFM Publicis Media GroupM dentsu Canvas Active International and 20 media sales organizations engages with industry leaders and influencers across marketing advertising and media to identify perspectives on trends challenges goals needs and visionThrough cuttingedge data The Myers Report surveys provide actionable insights to revenue financial marketing and DEIB teams to guide their strategic planning budget allocation professional development tools and marketing communications Proprietary results are being shared with partners in July with the public report published in September Key findings will be provided regularly in this newsletter beginning next weekThe 50 questions included in the survey questionnaire focused onOn average how many days a week are you working at your office or jobsiteAnd how many days a week are you required by management to work at your office or jobsiteHow many days in the office best describes your ideal workplace scenarioTwentythree questions responding to quotFor each of the following statements about workplace culture and opportunities please rate each based on how much you agree or disagree with it in the context of your current employerquotFive questions responding to quotStill thinking about your current employer how satisfied are you with each of the following aspectsquotFour questions responding to quotThinking about the Media and Advertising industry community in general please rate each of the following statements based on how much you agree or disagreequotDoes your workplace have any Employee Resource Groups ERGBRG that represent and reflect your communityDo you currently participate in an Employee Resource Group ERGBRG at your workplaceWould you want to join a Resource Group ERGBRG at your workplace if it represented your interestsWhat type of Resource Group ERGBRG would you want to joinWhat are the learning resources you would be most likely to access if asked to prepare a presentation on a topic you are unfamiliar with related to your work Select up to 5 of the available 14 choicesI feel that I have sufficient understanding of generative AI tools like ChatGPT Midjourney and Gemini to use them for researching and writing reports that I39m responsible for preparing and presenting Do you Strongly agree to strongly disagreeI feel that my company is investing to increase my knowledge of the ability to use generative AI tools for my professional use Do you Strongly agree to strongly disagreeAre you personally involved in Upfront planning negotiating buying decisionmaking at your companyIdentify the media categories for which you have responsibility andor business oversight 21 choicesBased on your knowledge for each of the media categories below are budgets available for your planning buying increasing stable or declining 21 choicesAs you consider the media outlets that meet your targeting requirements which of the following factors MOST impact your planningbuying decisions Select up to 5 of 18 factorsFor those who selected quotInnovationquot Which of the following are most important in your exploring of innovative and creative opportunities Select up to 4 of 18 factorsFor each of the following media companies identify your individual role and relationship including quotI39m interested in learning more about the opportunities this company may offer mequot 50 media companies includedRespondents had the option to include their contact details in return for being eligible for a significant incentive rewardThe 2024 Inclusion Belonging Knowledge and Relationships Study offers a detailed look into the perceptions and experiences of professionals within the advertising industry By addressing the disparities and reinforcing the positive aspects identified in the survey the industry can make significant strides towards creating a more inclusive supportive and thriving work environment This study serves as a critical resource for guiding DEIB and organizational strategies and ensuring the sustained growth and success of media organizationsThe next The Myers Report survey will focus on gathering intelligence on business opportunities for 50 individual media companies and will be fielded in September Over the next several weeks The Myers Report will publish more than 50 summary reports based on the data collected from this extensive study These reports will cover a wide range of topics relevant to the advertisingsupported media business and will provide valuable insights for business growth strategies DEIB initiatives and organizational decisionmakingFor more information on The Myers Report and opportunities to subscribe to proprietary survey results contact jackmediavillageorg and visit wwwMyersReportscom

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Over 3,200 Industry Professionals Weigh In on Job Satisfaction, Learning, and Media Partnerships in Comprehensive Survey

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