OUTFRONT Adds New Partners In Its Commitment to Battling Food Insecurity

The Farmlink Project and organization that brings fresh farm produce to food pantries has been a partner of OUTFRONT for the past 3 years Together we have run campaigns inspiring people on small actions that they can take to aid in the fight against food insecurity and drive sustainable practices when it comes to food waste In September during Climate Week New York we used Times Square one of Americaamp8217s most public stages to share how repurposing food waste can also help fight climate change Impressively during that same week Farmlink was awarded The Gates Foundationamp8217s 2023 Campaign Award which celebrates a campaign that has raised awareness or built a community by inspiring action and creating change The Farmlink Project has a bold mission to put itself out of business to create a world without food insecurity This would require streamlining the supply chain to bring Americaamp8217s food waste down from 3040 to zero For now they are a crucial link between agriculture and food access in AmericaThis season OUTFRONT is donating in our clientsamp8217 names to The Farmlink Project The funds will move at least 50000 pounds of food which equals just over 40000 meals Farmlink is proof of the corollary that amp8220kids will change the worldamp8221 The GenZ run organization includes a network of more than 600 student fellows and 6000 volunteers has provided 83 million meals and transferred more than 130 million pounds of nutritious food to communities facing hungerWeamp8217ve recently partnered with MEANS Database MEANS Matching Excess And Needs for Stability is an online platform that connects those with excess food think grocery stores restaurantscaterers coops with nearby emergency food providers We teamed up with MEANS to bring Zero Waste events to OUTFRONT and have extended the partnership more broadly to the out of home advertising industry In October at the DPAA Global Summit we donated all extra food from the 900person conference to New Yorkers in need Specifically over 10 pounds of food plus 100 sliders were donated to the DewittClinton Houses tenant association an organization that directly benefits food insecure New Yorkers in public housing We are urging the industry to partner with organizations like MEANS for all major events to ensure no OOH conference food is wasted in 2024amp160amp160Each holiday season our employees team up for a monthlong volunteering push We call it OUTGIVING OUTGIVING is centered on local community volunteerism donation drives charity events and ultimately giving back to those in need A huge portion of this effort is around food preparation packaging and donation So far this year the various teams have volunteered with food insecurity fighting organizations for a total of over 400 hours packed over 1500 childrenamp8217s lunches and donated 185 pounds of food We are excited to see what the final tally holds at the end of DecemberAs we have learned from our partnerships with Farmlink and MEANS Food Insecurity and Sustainability go handinhand As two core issues that the country and world are facing we are proud of OUTFRONTamp8217s efforts this year to promote positive changePosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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OUTFRONT Adds New Partners In Its Commitment to Battling Food Insecurity

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Elizabeth Rave

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OUTFRONT Adds New Partners In Its Commitment to Battling Food Insecurity

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