OUT of LOVE. OUTFRAME 2020.

The provocative call for entries suggests that 39out of love39 can be a work created from passion focused on the idea of love or what one loves Conversely the inspiration could stem from the word quotoutquot as in all out of love frustrated with a desire for change Three words with potentially two very disparate creative journeys and countless outcomesThe slate of judges for this endeavor is extraordinary and super interesting in that there is a definitive bend toward street art Out of home media and specifically billboards is street art in itself woven into different communities The opportunity for artists who have elevated this art form to be part of this project is an exciting prospect The lead judge Peter Tunney is a legitimate force of nature with boundless creative energy spreading his positive messages in unconventional ways and delivering works of art to a worldwide collector base He creates in almost every medium paint collage wood photography found objects and discarded materials His nontraditional life cache of extraordinary experiences and countless wild adventures serve as the foundations for his workAdditionally Peter has created billboard art including provocative single word canvases quotCouragequot was made even more famous as it was highly visible as billboards often are in numerous newsclips as a backdrop to scenes on the Brooklyn Bridge during BLM protests and gatherings If it was a poignant message on its own its power in the context of this situational relevance was certainly amplifiedTunney launched a new series titled quotRedactedquot at Art Basel 2019 in Miami In each execution the words remaining are more powerful than the entirety of what was there before His uncanny ability to visually articulate the ethos of the cultural moment acted as almost a harbinger for 2020 He created the Out of Love art which not only presents the competition but will adorn billboards as a gifted message to those who will view itThe band of judges many who have agreed to create their own interpretations of Out of Love for public display include street artists who traditionally share their artform on the Walls of Wynwood in the Art District in Miami during the Art Basel festival in December With a 2020 pause of that event our hope is that their craft be shared on our billboards and that potentially millions of Americans will be the benefactors in both real life and in social posts as the we expect amplification through social channelsAn introduction to our judges would not be complete without visualization of their workWilfredo quotBioquot Felicianoquot is an internationally established artist designer muralist and master of color whose personal and visual identity is firmly rooted in The BronxMatthew Ryan Herget quotMr Hergetquot is a lifelong selfdirected artist with a focus on abstract oil painting Fueled by a love of life exploration and discovery amp8211 Herget39s work is expressed in energetic mixed media paintings photography experience digital works sculpture and poetryTim Wasicki OUTFRONT39s northeast region creative director has been instrumental in the success of several major campaigns for established brands throughout AmericaOur additional judges includeRyan Artell OUTFRAME39s 2019 Winner and art director at 160over90 has been working in the advertising industry for the last 10 years as a multidisciplinary designerRay Smiling creative director at Johannes Leonardo a creative agency oversees the Adidas Originals team Ray has worked on several major brands including Under Armour Beats by Drew Covergirl Foot Locker and ESPNAnne Di Lillo a design director at Selman a communication design studio Anne specializes in motion design producing works on a spectrum from Times Square animations for international companies to kinetic type for local nonprofitsOUTFRAME was created to excite the artist and creative adland communities about the prospect of sharing their art in a very public way and to reinforce that out of home displays are canvasses for creativityamp8230whether that be for a cause a brand or a business The ability to distill an idea down to its very essence is the brilliance behind award winning OOH OUTFRAME is a forum where artists can submit and share their work this time around a specific and timely themeWe are excited to share this journey with the amazing talent and then to share the outcome with all of AmericaThe OUTFRAME 2020 Winner will be announced in November To learn more about this competition and all entry details terms and conditions please visit WeGetYouamp160 Follow OUTFRAME on Instagram OUTFRAME2020amp160 No purchase is necessary to enter this contestPhotos courtesy of OUTFRONTClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

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OUT of LOVE. OUTFRAME 2020.

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Jodi Senese

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