Sometimes it’s useful to look at consumers in a unique way. Who among these people is your brand most interested in engaging? Let’s say the U.S. population were to suddenly be shrunk into one village of 100 people. Proportionately, here’s how that group would break down.
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After fifty-seven years in agency media direction, presidencies and consulting, Steve Fajen is content to be retired, walk his dog and write a poem once a year. He has published thirteen books and is working on a fourteenth. read more
