NYI's Linear+ Uncovers the 'Whenever, Wherever' New York Metro TV Audience

In the classic film Field of Dreams, Ray Kinsella believes 'If you build it, he will come'. But what if the 'he' is The Target Audience. If you develop a platform that features the sizzle of addressable but delivers the meat & potatoes of Linear TV, will the audience be there? New York Interconnect believed in the possibility and has proven it with its new Linear + data and attribution platform that closes the campaign loop and proves ROI. I spoke with NYI's Director of Addressable Sales, Jim McGraw, to investigate further.