Turner's Noisy NewFront: NewFront News and Views

Venue amp160Skylight Clarkston North the same venue that housed AMC Networks39 gala last month This time when guests came up to the second floor by stairway or freight elevator they entered an exhibit hall as effectively realized as a similar space in an outstanding museum amp160Think the Museum of Natural History for one amp160With quotExperience Everythingquot as the theme guests first went through a quothall of screensquot where a circle of video clips widened when guests pressed against the screen amp160From there the experiences ranged from a replica of the White House briefing room right down to the chair arrangement a wall of CNN political factoids featuring a countdown clock to the 2018 midterm elections and Bleacher Reportprovided trivia and demonstrationsamp160 Visitors gathered around two main stages one for CNNGreat Big Story and the other for Bleacher Report Turner should seriously consider taking this exhibit hall around the country Too beautifully done not to be seen by the public Grade 5 JacksPresentation amp160Divided into three sections each one focused on a specific project amp160Bleacher Report led off touting its ability to offer comprehensive background on the sports world in a fun way quotYoung people have a low tolerance for content not relevant to themquot said Founder and General Manager David Finocchio pictured above amp160quotWe39re out to document a big deal a big cultural movementquotamp160 CNN Worldwide President Jeff Zucker pictured at top with Finocchio and Turner President David Levy emphasized his digital venture39s ability to stay both on brand and be relevant to young news junkies amp160He used the time set aside for Great Big Story to interview Casey Neistat pictured below with Zucker the outspoken YouTube content maker prior to his turn at YT39s own NewFront that evening amp160While the format was engaging it was marred by sound issues throughout and a big mistake at the start not telling attendees largely standing where to center their attention amp160As most eyes were directed at the CNNGreat Big Story platform Finocchio made his remarks at the Bleacher Report stage to the left where few people were watching Result Finocchio was projected on the CNN stage That plus low volume when Finocchio didn39t use a microphone then when he did it distracted many attendees and caused a buzz amp160The buzz and sound issues continued when Zucker came on his stage and didn39t end until Neistatamp160called forcefully for undivided attention amp160quotI should have called for you earlierquot Zucker quipped amp160It came off as amateur hour Had an offstage announcer told people where to look first some of this would have been avoided amp160Grades 35 Jacks for the content 1 Jack for the acoustics fiascoNews amp160Great Big Story will introduce Spanishlanguage segments on a regular basis this fall focusing on specific Latino communities and issues Another fall attraction will be coverage of the annual TED Prize encompassing one or more Web docuseries a podcast and special for linear presentation on CNN Neihaus gave few details about his CNN project beyond calling it a nontraditional platformagnostic newscast amp160Grade 25 JacksHost amp160Engaging work by both Finocchio and Zuckeramp160 Too bad much of it was tough to take in due to the sound issuesamp160 Grade 3 JacksStar Time amp160No celebrities here Derek Jeter Bleacher39s big sports face you were missedamp160 No Jacks gradeCuisine amp160Great flavorful menu served before and after the presentation amp160Best eats fried chicken sliders with pickles sesame noodlesamp160 Worst eats none amp160Grade 35 Jacks Note amp160Cuisine ratings do not figure in the overall Jacks scoreData Insight amp160Bleacher39s audience engages with their content five times more than other social media in a variety of ways while Great Big Story is up 300 percent in viewership among adults 1834 amp160Grade 25 JacksInnovative Opportunity amp160Yearlong brand partnerships and content creation opportunities at Bleacher from ATampampT39s tiein with animated NBA satire Game of Zones to program development for Jim Beam Grade 3 JacksOverall Grade 25 Jacks A sensational inventive venue and solid presentation was overcome by the worst sound quality experienced at an Upfront or NewFront in recent memoryNext up amp160Key takeaways from TV One39s recent UpfrontOuramp160Jacks rating systemamp160 5 Jacks amp8211 Excellent 4 Jacks Very Good 3 Jacks amp8211 Good 2 Jacks amp8211 Fair 1 Jack amp8211Poor 0 Jacks Don39t go thereClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Turner's Noisy NewFront: NewFront News and Views

Author

Publish date

Channel

Simon Applebaum

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

More Videos:

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Turner's Noisy NewFront: NewFront News and Views

Enjoying This Commentary? There's More to Love

Simon Applebaum

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

Cookies