New Voting Maven Group Brings the Ad Industry Together to Get Out the Vote

The Maven part of the name stands for Media and Advertising Voters Engaging Now The group39s formation was inspired by a striking fact the marketing and advertising industry is dominated by groups that are underrepresented in voter turnout according to the group39s Chair Ashley Swartz who is also CEO of the agency FuriousInvite job candidates to apply live during the Media and Advertising Communityamp8217s Black Talent Outreach Week at MediaVillagecom and AdvancingDiversityorg October 1720 Apply for jobssubmit your resume hereamp160All told 22 organizations have signed on to Voting Maven to date including the Association of National Advertisers ANA the 4A39s the Interactive Advertising Bureau IAB Publicis Media Horizon Media and GroupMquotAs employers and leaders in the media and advertising industry we recognize that our workforce skews younger than averagequot Swartz said noting that the industry is around 60 women as well quotWe also recognize that we have a role to play in our society as storytellers and in conveying information and motivating people to take actionquotInsights from a recent study by MTV and the Ad Council Research Institute mirrored what Swartz had heard in her own research They pointed to the need for a onestop trusted destination to find information about local candidates issues polling places and registering to vote quotWhat we hope to provide is information that is factbased and reliablequot said Swartz quotGet people to use that information get more people to participate A civic flywheelquotCarryl PierreDrews Executive Vice President Chief Marketing Officer of IAB had this to say quotTheamp160future of our country39s leadership depends on everyone voting especially the youth in our media and advertising industry The Millennial and GenZ generations are natural changemakersamp160andamp160we haveamp160hundreds of thousands of them working in our over 700 member companiesquotThe IAB39s support consists of quotcommunicating the important milestones around voting leading up to the midterms to our employees through emails as well as externally to our members and followers though our newsletters and social media channelsquot PierreDrews saidquotIt39s fair to say that the most effective way to enact change in this nation is for everyone to exercise their right to vote in free and fair electionsquot added ANA CEO Bob Liodiceamp160quotVoting represents the bedrock of our democracy and the ANA is proud and happy to join our colleagues in the marketing and advertising industries in Voting Maven39s effort to get everyone to the polls now and in the futurequotIn addition to supporting the effort via emails to members the ANA created a landing page on its site with key resources and links to Voting Maven contentIt39s not often that so many organizations come together to support a cause noted Jason Smith a Voting Maven CoChair as well as President of Integrated Solutions at Publicis Media quotWhen we look at the associations they typically serve one common goal to create harmony across the industry So what better place to go if your goal is harmony collaboration and true cross supportquotSmith also noted that the local organizations involved like Chicago Interactive Marketing Association CIMA and ThinkLA are trusted by their members quotWorking with industry groups like our trade organizations helps us create more scale and visibility but also cements the type of theme and dialogue that we want to createquot he saidWhy now This year39s midterms are more important than ever Onethird of states have a US Senate race on the ballot all 435 members of the US House of Representatives are up for reelection half of the country39s governors secretaries of state and attorneys general are up for reelection and nearly all states have critical state legislative and local offices to vote on In the last midterm voter turnout in the 1829 age bracket was just 36 according to US Census data That means about two out of three people in that age demo did not voteAccording to data from CIRCLE as of September 2022 18 states already have more young people aged 1824 registered to vote than they did in November 2018 But many states still have a lot of work to do Given that the media and advertising industry has a disproportionate number of young voters this is the largest area where the industry can have the greatest impact Swartz saidVoting Maven is like a firstaid kit It39s meant for everyone and something everyone can get involved in and support One way they39re doing this is by providing organizations with a playbook that has a communications plan based on preestablished voting milestones templatized emails and content from their social media channels to resharequotI want to shout from the rooftops and encourage individuals to support usquot Smith concluded quotCivic duty can be fun and excitingquotAny organization that wants to get involved can reach out to Voting Maven on their site at votingmavenorgcontactClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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New Voting Maven Group Brings the Ad Industry Together to Get Out the Vote

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