New Toolkit Offers Updated Messaging to Address the Chronic Absenteeism Crisis in K-12 Schools

Since the COVID-19 pandemic, one out of every four students—or even more—have been considered chronically absent in U.S. school systems, meaning they missed at least two school days per month during the academic year. To combat the growing absenteeism crisis, a new study from the Ad Council Research Institute (ACRI), with support from Overdeck Family Foundation, provides guidance for how school leaders, educators, community partners, and others can more effectively encourage families to send their children to school on a consistent basis. Download the full report and toolkit, “Back to the Classroom: How to Overcome Chronic Absenteeism and Encourage Parents to Send Kids to School Consistently.”