The human tragedy on the ground in Ukraine is hard to fathom or look at. No amount of imagination can match the pain and the destruction on the ground. It is one of the reasons that Putin has for the first time in his 20-year reign shut down everything that is not under his control (including social media and every small independent newspaper, broadcast or online service) and has promised three-year to 15-year sentences for even carrying a placard with the word "War" on it (because in Orwellian speak it is "a special military operation" to liberate and "de-nazify" a country). But the world of storytelling and media has changed. Not just in the past decade but very dramatically in the last two or three years, and this changing narrative landscape plus a new generation of narrators and voices combined with new media behaviors is increasingly difficult to control from top down.
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