New MediaLink Practice Provides Technology-driven Transformation Advisory

Within this remit Hudson Bridge and Cridland will provide immediate focus on the implementation excellence of Hudson MX an advertising technology business Hudson MX provides media buying and media accounting solutions globally through a cloudbased SaaS platform partnering with its agency clients to catalyze marketing transformation effortsMichael Kassan Chairman and CEO MediaLink commented quotAt a time when media fragmentation and technology complexity has never been greater we are launching Hudson Bridge with Lucas at the helm to help clients harness technology as a competitive advantage to simplify optimize and drive better results Importantly a key focus area for Lucas and the practice will be to further scale Hudson MX onboarding as clients increasingly migrate to the platform Lucas knows the business deeply including critically how to deliver enterprise solutions for agencies and clients against a backdrop of rapid industry evolutionquotCridland most recently served as Chief Operating Officer Media US Dentsu where he was responsible for the operational infrastructure technology platforms and working processes across the holding company39s media businesses Prior Cridland held other leadership positions within Dentsu and earlier in his career at Omnicom Media Group and Publicis GroupeJT Batson CEO of Hudson MX commented quotWe are thrilled to continue to reinforce our partnership with Ascential and MediaLink as we scale our capabilities and expand our client base with technology to support agencies39 transformation ambitions Building on our ongoing strong collaboration with Ascential resources and advisors we look forward to partnering with Lucas He brings unparalleled depth of knowledge of media agency operations and systems honed from 25 years of leading media agency businesses including developing and overseeing organizational process and systems strategy and implementation in support of agency and marketer goalsquotCridland commented quotThe industry has changed so much over the past decade yet the foundational systems that support our business are the same despite the complexity in media that exists today The industry needs new technology solutions and working practices to deliver successfully for the future We have an opportunity to reimagine how agencies can work supported by technologies that empower agencies39 businesses and improve where people39s time and effort is deployed A better technologyled infrastructure will benefit both the individuals working in the industry and the businesses that work together across the media supply chain I39m excited to partner with Ascential companies Hudson MX and agencies in my new role to deliver on this front helping establish a strong technology foundation for the futurequotThe launch of MediaLink39s Hudson Bridge practice and Cridland39s appointment follow a year of significant growth including expansion of Hudson MX39s capability to span all online and traditional media types a rapid increase in clients onboarding to the platform and most recently series D financing of up to 635 million led by AscentialAbout MediaLinkMediaLink is a leading strategic advisory firm operating at the intersection of media marketing advertising entertainment technology and finance Unlike any other company in the strategic advisory space MediaLink provides counsel for navigating the age of digital disruption in the core areas of data and technology investor strategies marketplace development partnership optimization talent and organization and transformations Founded in 2003 by Michael E Kassan MediaLink employs 125 professionals in New York Chicago Los Angeles San Francisco and London MediaLink is an Ascential companyamp160wwwmedialinkcomClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

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New MediaLink Practice Provides Technology-driven Transformation Advisory

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