We are at such an exciting moment in media. There have never been more touchpoints or opportunities to reach our audiences. People have never been more connected, almost always in front of at least one screen, big or small. We also have more access to data than ever. Unfortunately, more data doesn't necessarily equate to more insights or greater effectiveness.
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Victoria Potter is a Global Assurance Director @ ID Comms, management consultancy specializing in media and advertising, helping the world's leading companies transform their media and advertising into levers for growth. Find out more at www.idcomms.com read more
