New Campaign from The Ad Council and Alzheimer’s Association Encourages Hispanic Communities to Recognize the Differences Between Normal Aging and Early Signs of Alzheimer’s Disease

The Ad Council in partnership with the Alzheimeramp8217s Association and creative agency Lopez Negrete Communications launched new public service advertisements PSAs amp8220Some Things Come with Ageamp8221 in an effort to increase early detection of Alzheimeramp8217s and other dementias within the Hispanic community by raising awareness of the early signs and symptoms The new campaign which celebrates the positive aspects of aging while educating about changes that could be signs of Alzheimeramp8217s will be available in English and Spanish nationwideamp8220Early detection and diagnosis of Alzheimeramp8217s and other dementia offers important benefits to individuals and families affected by Alzheimeramp8217s but even more so today with the advancements of new dementia treatmentsamp8221 said Carl V Hill Chief Diversity Equity ampamp Inclusion Officer Alzheimeramp8217s Association amp8220Hispanic and Latino Americans are disproportionately affected by Alzheimeramp8217s but are diagnosed later in the disease or not at all This important campaign is designed to address this disparity by providing equitable information and other resources for Hispanic and Latino communities in the fight against Alzheimeramp8217s and other dementiaamp8221Since June 2019 the Ad Council and Alzheimeramp8217s Association have partnered on multiple efforts to promote early detection of Alzheimeramp8217s and encourage family members to talk about visiting a doctor together However with Latinos having a longer life expectancy than most other ethnicities according to 2022 CDC data and quickly becoming the fastestgrowing group of older adults in the US with an older adult population expected to quadruple by 2060 the Hispanic community remains disproportionately atrisk for Alzheimeramp8217s Latinos are 15 times more likely than nonHispanic Whites to develop Alzheimeramp8217s disease according to the 2023 Alzheimer39s Association Alzheimeramp8217s Disease Facts and Figures reportDue to overlapping systemic and cultural barriers that make access to diagnosis more challenging amp8203than for nonHispanic Whites early signs of cognitive change typically go unnoticed or undiscussed in Hispanic families and too often a diagnosis happens only in a moment of crisis andor emergencyamp8220We know that for many families it can be difficult to distinguish between early signs of Alzheimeramp8217s and normal signs of agingamp8221 said Heidi Arthur Chief Campaign Development Officer Ad Council amp8220With this new campaign we aim to educate individuals especially in Hispanic communities to recognize changes in their loved onesamp8217 behavior that could be Alzheimeramp8217s and empower them to have a conversationamp8221Created and produced pro bono by Lopez Negrete Communications this new campaign seeks to encourage Hispanic precare partners to recognize the early warning signs of Alzheimeramp8217s and other dementias in their loved ones By celebrating the positive changes that come with getting older like feeling more confident the campaign also seeks to raise awareness around cognitive and behavior changes that arenamp8217t normal aspects of aging and could be signs of Alzheimeramp8217s The PSAs will run in Spanish and English on television radio outofhome and digital sites across the country including donated media supportamp8220This body of work brings to life the idea that as Latinos we tend to expect certain illnesses with aging The amp8220waving offamp8221 of early signs of any disease Alzheimeramp8217s in this case in the name of normal aging is keeping many Hispanic families from having the necessary conversations and doctor consultationsquot said Lopez Negrete Communications President and CEO Alex Lamp243pez Negrete quotWeamp8217re hoping this campaign will open an important conversation about what getting older really brings so we can avoid misconceptions that also reinforce ageismamp8221The campaignamp8217s website 10signsorg in English and 10seamp241alesorg in Spanish offers tools and resources to help families recognize early warning signs of Alzheimeramp8217s tips for facilitating conversations about cognition benefits of early detection and diagnosis a discussion guide for use with doctors and health providers and other diseaserelated informationAbout the Alzheimeramp8217s Associationamp174The Alzheimeramp8217s Association is a worldwide voluntary health organization dedicated to Alzheimeramp8217s care support and research Our mission is to lead the way to end Alzheimer39s and all other dementia amp8212 by accelerating global research driving risk reduction and early detection and maximizing quality care and support Our vision is a world without Alzheimer39s and all other dementiaamp174 Visit alzorg or call 8002723900Posted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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New Campaign from The Ad Council and Alzheimer’s Association Encourages Hispanic Communities to Recognize the Differences Between Normal Aging and Early Signs of Alzheimer’s Disease

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New Campaign from The Ad Council and Alzheimer’s Association Encourages Hispanic Communities to Recognize the Differences Between Normal Aging and Early Signs of Alzheimer’s Disease

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