NBCUniversal's ONE22 Programming Lineup Highlights the Converged, Data-Driven Future of Media and Technology

quotFrom data and technology to driving meaningful scale on digital to activating within iconic content marketers are navigating a complex premium video landscapequot said Josh Feldman Global Chief Marketing Officer NBCUniversal Advertising ampamp Partnerships quotOn March 22 we39re kicking off our symphony of events designed to spotlight each of these areas and demonstrate to advertisers in every industry that the future is now One22 is where media and technology converge and we39re inviting all corners of the industry to take the leap with usquotamp160Linda Yaccarino Chairman Global Advertising Partnerships NBCUniversal will kick off One22 with opening remarks Following Yaccarino39s welcome One22 will unveil One Platform39s latest innovations and capabilities partnerships and development opportunities for the industry to activate against across the following key areasamp160amp8226amp160 Data ampamp Identity NBCUniversal39s Chief Data Officer John Lee will outline the importance of data and identity at NBCUniversal and the entire media and advertising industry with a focus on NBCUnified the company39s firstparty data platform including highlighting key partnershipsamp8226amp160 Activation ampamp Automation Ryan McConville Executive Vice President Advertising Platforms ampamp Operations will highlight how One Platform will activate firstparty data through interoperability and is driving industry collaboration to achieve more automated crossplatform media planning and activationamp160amp8226amp160 Experience ampamp Innovation Josh Feldman Global Chief Marketing Officer for NBCUniversal Advertising ampamp Partnerships will unveil how the leading media and technology company is blending content creativity and talent with data insights and measurement to build the advertising experience of the future for marketers and consumers alikeamp160amp8226amp160 Measurement Kelly Abcarian Executive Vice President Measurement ampamp Impact will outline NBCU39s vision for multicurrency measurement and provide a roadmap for moving from content measurement to ad measurement from averages to secondbysecond insights from exposure to impact and moreamp160amp160Krishan Bhatia President ampamp Chief Business Officer for NBCUniversal Advertising ampamp Partnerships will conclude the dayamp160quotAs streaming creates a massive consumer shift and new opportunities for all marketers media and technology need to converge faster than ever The question every leader needs to ask now is What39s our way forward What role am I going to play in building this future and what partnerships will help me get there fasterquot said Bhatia quotWe39re excited to engage with our partners and the industry at large on our vision for what comes next and how they can help make it a reality fasterquotamp160Following One22 the momentum continues through April and May as NBCUniversal doubles down on its partnership commitment For the first time in April the leading media and technology company will host intimate Content ampamp Cocktail Previews in New York and Los Angeles followed by its return to the NewFronts stage on May 2 The symphony will culminate at Radio City on May 16 during the Upfront where NBCUniversal and its partners will celebrate the culturedefining content that shapes the worldClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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NBCUniversal's ONE22 Programming Lineup Highlights the Converged, Data-Driven Future of Media and Technology

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