Music A Safe Haven for Brands

In a world where diverse opinions values and beliefs seem to be clashing head on music has been the universal force overcoming language barriers and unifying people of different cultures and backgrounds Consumers across the country have turned toward music to connect to heal to express themselves to calm their soulsBut we39re not just talking about consumers You too can rely on digital audio as a safe space to communicate your brand message and connect with listeners with peace of mind In today39s climate quality environment data privacy and transparency are increasingly critical issues for brands and we are constantly working to offer more features to ensure our partners39 audio advertising is verified and brand safeYour Concerns are Our Top PriorityIt39s important to us that you feel confident in your marketing plan and investment which is why we built our principles and practices specifically around transparency and securityBe SidebySide with Quality Content Because music accounts for a large majority of total listening time 77 maintaining quality for both the advertiser and the listener is our utmost priority Our music catalog is carefully reviewed by a team of experts so you can rest assured your message is among content that is legally and professionally producedAvoid Ad Fraud With Pandora every single user is loggedin Which means our data is built on real people real time behaviors and real signals significantly reducing the possibility of bots close to 0 On top of defending against ad fraud the loggedin user base enables robust firstparty data and premium audience targetingBuy On Your Terms Whether you prefer to purchase our premium audio display or video inventory with a direct insertion order or programmatically through a DSP we offer flexible buying models to best meet your needs If you39re looking to find audience scale without sacrificing quality inventory and environment you can do so through our premium programmatic private marketplace offeringsVerify with Independent 3P Measurement We believe that independent ad verification partnerships are an important aspect to evaluate the value of your campaigns With a variety of 3P measurement offerings available you can measure the effectiveness of your media campaigns including ad verification and fraud powered by the Open Measurement SDKPandora Stands for QualityWhen you partner with us we don39t take that responsibility lightly Our guiding principle has always been building trust and confidence with our advertisers And we39ll continue to do whatever we can to deliver you the scale targetability and quality you need to reach and succeed your digital marketing goals1 Edison Research Share of Ear Q1 2020Click the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

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Music A Safe Haven for Brands

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Music A Safe Haven for Brands

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