Last month, 450 people gathered in Atlanta at the Woodruff Arts Center for FutureX Live, now an annual event produced by Moxie, the interactive agency that works to help its clients rethink their reality. Twenty-two speakers were scheduled throughout the day, from agency innovators to emerging technologists and even Dr. Michio Kaku, a theoretical physicist, best-selling author and popularizer of science. For its second annual event, the chosen theme was "Engineered Consciousness," designed to help brands understand the need to create new realties that better engage with consumers.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.