More Than One in Three Americans are at Increased Risk for Type 2 Diabetes, but Changing the Outcome is Possible

Prediabetes is reversible amp8211 and the Centers for Disease Control and Prevention CDC and the Ad Council want to make sure people know they can change the outcomeMore than 1 in 3 adults amp8211 about 98 million Americans has prediabetes and 81 of them donamp8217t know they have it CDC and the Ad Council are launching new public service announcements PSAs today as part of the ongoing amp8220Do I Have Prediabetesamp8221 initiative to encourage people to learn their risk of prediabetesThe new amp8220Be Your Own Heroamp8221 PSAs developed by creative agency Subject MatterKivvit encourages viewers to take the 1minute prediabetes risk test so they can take steps to delay or prevent type 2 diabetes If someone receives a highrisk score the campaign provides additional resources and encourages them to speak with their doctor about getting a blood test to confirm a diagnosis of prediabetesSince the awardwinning campaign first launched in January 2016 there have been more than 127 million online and video risk test completions where people have learned their risk for prediabetesamp8220Diabetes is a devastating public health problem and I cannot overstate the toll that it continues to take on millions of people across the United Statesamp8221 said Christopher Holliday PhD MPH MA FACHE director of CDCamp8217s Division of Diabetes Translation amp8220Identifying prediabetes is an opportunity for people to change their story and prevent or delay type 2 diabetes Itamp8217s vital that we continue to raise awareness of prediabetes and encourage everyone to learn where they standamp8221Prediabetes is a serious health condition that also puts people at risk of other serious conditions including heart attack stroke and type 2 diabetes Research shows that a diagnosis of prediabetes can inspire individuals to embrace lifestyle changes such as eating healthier managing weight and being active that can help prevent or delay the onset of type 2 diabetesquotThis actionpacked and engaging new work illustrates the power that each of us has to take control of our own fate amp8211 in this case by taking action to reduce our risk of type 2 diabetesamp8221 said Heidi Arthur chief campaign development officer at the Ad CouncilThe PSAs will appear nationwide across broadcast print radio outofhome digital banners and social media in English and Spanish Consistent with the Ad Councilamp8217s model the campaign will run in time and space donated by the mediaamp8220The idea centers around the fact that life can throw a lot at you whether itamp8217s navigating daily obstacles or managing something much more serious like type 2 diabetesamp8221 said Kevin Richards Chief Creative Officer at Subject MatterKivvit amp8220The amp8216Be Your Own Heroamp8217 campaign empowers people with a simple way to stay in control of their healthamp8221CDC is working with partners to further amplify the campaign across communities using evidencebased materials to inform physicians and other health care providers about the screening diagnosis and treatment processLast year the BidenHarris administration announced the National Strategy on Hunger Nutrition andamp160Health The strategy aims to reduce the rising prevalence of dietrelated diseases such as type 2 diabetes through the collective efforts of organizations across the USTo learn more or assess your own risk for prediabetes visit DoIHavePrediabetesorgPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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More Than One in Three Americans are at Increased Risk for Type 2 Diabetes, but Changing the Outcome is Possible

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