MOBE Presents Female Executives in Advertising Week Series to Kick Off Women's History Month

The March 1 program will feature an examination of DEI Diversity Equity and Inclusion called Ride Or DEI followed on Tuesday March 2 with a discussion with CEOs called Power Players Transforming Madison Avenue The week39s remaining topics will focus on Creatives How Is Storytelling Changing Wednesday March 3 Advertising Sales Follow the Money March 4 and Chief Marketing Officers ROI in the New Paradigm March 5 The complete list of panelists which follows on a separate page below is comprised of presidents CEOs and senior executives at some of the industry39s top agenciesMOBE leadership saw the opportunity to focus on Women39s History Month as an immediate extension of its Black History Month celebrationquotWe had great Black History Month topics and wanted to continue elevating our topics by acknowledging the impact of Black women in the advertising industryquot said Rael Jackson MOBE39s director of brand strategy quotTom Burrell who founded the legendary Burrell advertising agency may be the most wellknown name but women such as Renetta McCann and Carol H Williams are arguably at least as influentialquot Williams is credited with creating the Pillsbury Doughboy and the unforgettable Secret Deodorant tagline quotStrong enough for a man but made for a womanquotAdded Ken Rye a MOBE Advisory Board member and multicultural marketing consultant quotBlack women in the workforce as entrepreneurs and as heads of household have always been leading drivers of consumerismamp160 This week gives us the opportunity to hear from some of the real powerbrokers who are expanding access and increasing impact in this everchanging industryquotSince MOBE Mondays launched as a weekly program in April 2020 an audience of more than 100000 people have tuned in to include achievers influencers and independent thinkers from major brands such as AARP BET Blue Cross and Blue Shield Nielsen New York Life The OWN Network Procter ampamp Gamble Revolt TV and SonyThe MOBE SymposiumTM is the leading advanced marketing conference designed to accelerate the growth of business with thought leaders industry influencers and business owners enabling them to share cultural insights for purposedriven brands and savvy marketers MOBE39s proven track record of facilitating strategic alliances and professional development has resulted in agreements between Black businesses and major corporations that have delivered revenueproducing connections and partnerships An estimated 200 million in business was generated for AfricanAmerican companies as a direct result of associations conceived at MOBE symposiumsMOBE pronounced MOBee is where marketing technology sports and entertainment professionals join with emerging businesses entrepreneurs and other business professionals and corporations The MOBE series has delivered business building education and mentoring resources for AfricanAmerican professionals since 1992 For more information visit mobesymposiumcomClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

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MOBE Presents Female Executives in Advertising Week Series to Kick Off Women's History Month

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