Minsky Media Minute

What a week in the media world NewFronts Epilogues to epic tales of digital media Reshuffling of local broadcast Changes at major agencies Even for our crazy dynamic industry it was a busy weekIf you missed any of the NewFronts I highly encourage you to read Simon Applebaum39s coverage in MediaVillage There was a massive amount of knowledge and insights conveyed over the week and Simon did a great job of capturing the highlights A tenminute read of Simon39s Upfront coverage will prepare you to discuss them as if you were there yourself if you weren39tNewFronts Day One Tubi Roku Samsung Fubo TV Vizio IMDb TV and MoreNewFronts Day Two YouTube Vevo Verizon Media Spectrum Reach MAGNA and MoreNewFronts Day Three Snapchat Twitter Vice Media Group BuzzFeed Estrella and MoreNewFronts Day Four TikTok Peacock Open AP Ellen Digital Ventures Reese Witherspoon and MoreI do want to point out one very important thing from the NewFronts Kudos to the IAB for an incredibly professional job The technology and format for the most part was seamless and very highquality production The chats going on at the side brought that quotclass reunionquot feeling that you get when you bump into former clients and colleagues at the actual physical event even as we all eagerly anticipate getting back to the face to face next year Most importantly what an absolutely incredible job Maria Menounos did hosting the event Many of you may know or maybe not that Menounos lost her mother to brain cancer just last weekend making her attendance and professionalism heroic Our greatest sympathies go out to Maria her family and loved ones on their lossVerizon Media has been sold to Private Equity group Apollo Funds for 5B The once mighty digital titans AOL ampamp Yahoo that ruled the early Internet Advertising world are a pale shadow of their old selves While there are still some valuable elements to the companies this should serve as a warning to anyone who believes that constant change and evolution especially in this world of exponential change cannot impact themVerizon Media is enhancing its DSP with Vizio39s Inscape data and Vizio will be able to offer audience extension campaigns through Verizon MediaMeredith exited the local TV business as it sold 17 television stations to Gray Television for 27B in cashIt39s way early but in news that illustrate while there has been a whole lot of angst around Apple39s privacy changes app analytics firm Flurry is reporting that 96 of iPhone users in the United States have opted out of app tracking on iOS 145 This makes the already difficult job of tracking ad impressions delivered within mobile apps even more difficultA number of media companies held their quarterly earnings calls this week Here are some highlightsRokuRoku now counts 536mm active accounts adding 24mm incremental accounts in Q1 2021 35 YoYRoku total streaming hours now stands at 183B increasing 14B hours in Q1 2021 49 YoYRoku ARPU was up 32 YoY to 3214In their investor letter Roku stated that the quotmedia and entertainment advertisingquot sector grew faster than the overall platform in Q1 with many SVOD services launching and promoting new programmingScott Rosenberg senior vice presidentgeneral manager Platform Business stated during their investor call that ad spending by major holding companies on Roku has doubled He also offered up a case study from DTC company Home Chef that calculated a 24x ROAS and increased their Roku investmentNewsCorpNewsCorp closed a threeyear deal with Google that will result in the creation of a subscription platform ad revenue sharing and partnerships in audio journalism as well as video journalism on YouTubeAverage monthly views on Realtorcom were up 44 YoY in March alone and uniques were up 60 in March over the prior year to 108mmDigital subscriptions at Dow Jones and The Wall Street Journal increased by 29The acquisition of Investor39s Business Daily is completeViacomCBSThe big news of the quarter was the launch on March 4 of Paramount As the end of March the rebranded and much enhanced CBS AllAccess counted 395mm subscribers 6mm YoYThe launch of Paramount has lowered the average age of new signups by six years vs 2020In a bit of a switch in direction ViacomCBS indicated that they would hold back more of their original productions for their own services vs selling them to other streaming servicesPluto TV added an additional 64mm monthly active users to reach 495mm viewers globallyPluto TV launched in France in Q1 and is now available in 25 markets around the worldIn the US Pluto TV view time increased by 28 YoYAMC NetworksAMC Networks reported a 7 drop in US advertising revenueHowever US subscription revenue increased by 14 They are on track to reach at least 9mm paid subscribers to AMC by years endComings and GoingsLauren Crampsie executive partner and president of Ogilvy New York is leaving She has been in her current role since 2019 but had been part of WPP for 17 years We wish her wellIvan Pollard global CMO of General Mills is leaving Pollard has been with the organization since 2017Matthew Kramer formerly head of advanced TV ampamp video at Omnicom Media Group has joined dynamic video creative platform ConnectedStories as chief revenue officerDenise Zaraya has joined The Trade Desk as general manager agency developmentDebra Meyer has also joined The Trade Desk as general manager business developmentScott Saperstein has joined Taboola as head of agency developmentMatthew Schulte has joined Brit Co as chief operating officer and chief revenue officerAndrew Corry has joined MAGNA Global as vice president group director strategic investmentOhHappy Mother39s DayAfter Mom and to all you Moms out thereClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Minsky Media Minute

Author

Publish date

Channel

Jeff Minsky

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

More Videos:

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Minsky Media Minute

Enjoying This Commentary? There's More to Love

Jeff Minsky

TAGS:

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

Cookies