Marketers in Discussions for Rare Broadway Theater Naming Rights

In order to stand out in today's media and marketing landscape, corporations need the power of brand equity.  The greatest challenge for marketers is communicating their message to receptive audiences and identifying high visibility partners that reflect common brand goals and can deliver positive consumer connections.  In that context, an appropriate marketer has a rare one-of-a-kind opportunity to gain exclusive naming rights with a uniquely American theater that honors living American playwrights at the peak of their profession, and that delivers 24/7 visibility in one of the world's most heavily trafficked centers of the arts.