Focusing on the wrong consumer target is the fastest way to squander an advertising budget. So why are advertisers so insistent on targeting the wrong consumers? “Money is being lost to the industry by invalidating the 55-plus audience, which captures a disproportionate share of the network TV audience for many networks, as well as a key consumer audience,” noted Media Ecologist and MediaVillage Founder,Jack Myers.
Losing Money By Missing the Demo Target
