Live from the FreeWheel Beach in Cannes: Katy Loria on Transformative Leadership and the Future of Advertising (VIDEO)

One of the exciting opportunities Katy discussed was FreeWheel39s focus on live events With major events like the Paris Olympics on the horizon FreeWheel is leveraging its expertise in ad serving into live broadcasts to create more dynamic advertising opportunitiesquotWe see a tremendous opportunity in live events as the shift to streaming continues and opens the door for more advertisers to transact programmatically Live is an area that we39re really moving strongly intoquotKaty passionately discussed her views on leadership emphasizing the importance of empathy She believes that being an empathetic leader involves supporting her team by removing obstacles and allowing them to excel in their rolesquotFor me the word that would capture what good leadership has meant for me is empathy To be an empathetic leader to be a supportive leader of the team I think on my best days what I do is hopefully clear some obstacles out of the way for the team and then get out of their way so that they can do their thingquotKaty highlighted the critical role of listening in leadership She stressed that effective leaders must be observant responsive and consultative ensuring they are in tune with both their team39s needs and their clients39 challengesquotListening is perhaps the most important thing Our business only grows if we39re able to grow our partners39 business The only way to do that is to be consultative to listen to our clients to understand their challenges and meet themquotGenerational Shifts and MentorshipAddressing the generational shifts within the industry Katy underscored the importance of mentorship She believes that mentorship should be a twoway street where both seasoned professionals and newcomers learn from each otherquotMentorship plays a huge part We learn from the new generations and it39s also our responsibility to teach and educate It39s the communication and sharing of knowledge that really enables the fastest path to educationquotKaty emphasized the importance of diversity and inclusion at FreeWheel and Comcast Advertising She described a culture where showing up for each other is paramount fostering an environment that welcomes diverse thoughts and backgroundsquotWe show up for each other Welcoming all aspects of diversity whether it39s cultural diversity or diversity of thought is imperative to the business and how we move forwardquotBrand Safety and MeasurabilityOn the topic of brand safety Katy reassured that FreeWheel is dedicated to ensuring ads are served in brandsafe environments She also highlighted FreeWheel39s commitment to providing accurate and accountable measurement through partnerships with various research and data companiesquotWe are very keyed in on the tools and processes to continue to assure advertisers a better and safer environment We are interoperable working with different types of measurement to meet advertisers and publishers where they want to bequotScaling Audience ReachKaty also discussed the rapid growth of addressable advertising which is increasing the scale of audience reach at a remarkable pace This growth is making premium content more accessible to a broader range of advertisersquotThe growth of addressability is increasing scale at breakneck speed There are millions and millions of new impressions across 400 plus different endpoints that are now available for advertisers to connect with premium contentquotFor those interested in gaining deeper insights into Katy Loria39s vision and strategies at FreeWheel watching the full video of this engaging conversation is highly recommended The discussion not only provides valuable industry perspectives but also highlights the transformative leadership that is shaping the future of advertisingBe sure to also watch Jack Myers39 Legends ampamp Leadership Conversation from Cannes with Katy39s colleague Melanie Hamilton SVP of Enterprise Sales for Comcast Advertising hereamp160

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Live from the FreeWheel Beach in Cannes: Katy Loria on Transformative Leadership and the Future of Advertising (VIDEO)

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"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

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