Live Draft: Connecting Marketers with Fantasy Sports Podcasts

Much like holiday shopping discussions about upcoming football seasons seem to start earlier every yearamp160 In fact some broadcasters start offering opinions and forecasts as early as June And with the number of Americans who say they download a podcast once a month doubling over the past five years fantasy sports specific content is a hot commodity when fans start thinking about the start of a new seasonBut who are the fantasy sports fans who listen to podcastsTo help podcasters create winwin scenarios for their fans and marketers Nielsen Scarborough examined podcast listeners who also engage in fantasy sportsfootball At 62 US males between the ages of 18 to 49 make up the majority of fantasy sports podcast listeners These listeners have an average annual household income of nearly 78000 which is 8 higher than the average US householdTRAVELFantasy Sports Podcast Listeners FSPLs like to travel as more than half 55 say theyamp8217ve taken a domestic or foreign flight during the past year While this is similar to the average podcast listener FSPLs fly more frequently In fact almost onequarter 22 have taken four or more domestic roundtrip flights during the past yearamp160 Whether theyamp8217re travelling for business or pleasure theyamp8217re 62 more likely than the average podcast listener to have taken 10 or more domestic plane trips during that period FSPLs are 148 more likely to have taken 10 personalvacation trips and 26 more likely to have taken 10 business trips in the past year Travel and hotel discounts have a strong influence on their choice of where to travel and stay as almost threequarters 73 agree on their importanceAUTOMOTIVEBut airplanes arenamp8217t the only mode of transportation that stand out for FSPLs one in 10 live in a household looking to buy a new vehicle in the next year and FSPLs are 31 more likely than the average podcast listener to be planning a vehicle purchase Four wheels arenamp8217t their only focus as almost one in 10 live in a household with a motorcycle and FSPLs are 107 more likely than the average podcast listener to be planning to buy a motorcycle in the future Affordability is a key motivator as 59 say that rebates and incentives have a strong influence on their purchasing decisions As the 2017 models start arriving at dealerships wellexecuted campaigns must feature enticing rebates to reach and engage FSPLsFOOD ampamp BEVERAGEWho can discuss fantasy sports without a draft of a different nature and buffalo wings at the center of it all Threefifths of FSPLs 21 have drank a beer during the past month and they are more likely to consume more domestic lightregular import and microbrew beers than the average podcast listener But beer isnamp8217t the only standout in the alcoholic beverage category They are 32 more likely than the average podcast listener to drink whiskey with 32 saying they have enjoyed whiskey during the past month The majority of these whiskey drinkers prefer bourbonAnd you canamp8217t have drinks without food and FSPLs like theirs fast Almost all 93 have visited a quickservice restaurant QSR in the past month with 40 saying they have visited QSRs 10 or more timesamp160 Sitdown restaurants arenamp8217t far behind with 83 having visited as well Like the average podcast listener FSPLs prefer Chinese Mexican and pizza but theyamp8217re 45 more likely to have visited a sports bar and 31 more likely to have visited a steak house during the past month than the average podcast listener Fantasy game tieins and the promotion of draft friendly sitdown restaurant locations allow both QSR and sitdown restaurants to gain big yardage and attract more FSPLsFANTASY SPORTS PODCASTS CAN DELIVER A BIG WIN FOR MARKETERSSuccess comes when you put together the right team with the right game strategies Podcasts are becoming more influential among consumers and can influence consumer spending Whether youamp8217re a travel company promoting winter getaways a car dealership introducing the 2017 models or a restaurant trying to bring in new guests during game day podcasts can be a medium that delivers new and spendready audiencesThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecom MyersBizNet Inc management or associated bloggers

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Live Draft: Connecting Marketers with Fantasy Sports Podcasts

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"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

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