Advancing Diversity Honors: Jack Myers Interviews Badger & Winters' Madonna Badger

Myers kicked off the interview by asking Badger about her vision for where the industry is headed next in terms of diversity and inclusionamp160 Badger replied quotI39ve come to the conclusion recently that solving unconscious bias is an inside jobamp160 When you talk about unconscious bias it39s very hard to get someone to change rightamp160 It39s unconsciousamp160 I think more than anything it39s making them click and see wow 39I39ve got to make an internal change39quotIt39s the idea that these movements like WomenNotObjects and MeToo and TimesUp are to wake people upquot she continuedamp160 quotThat really is I think the goalamp160 We can39t live in a world where we blame othersamp160 And it39s getting very hard to live in this place without forgivenessamp160 So we have people who have done things some more terrible than others but the punishment is always the sameamp160 I think that we need to live in a world of greater forgivenessquotFor example I retouched Kate Moss in the 3990s I made her skinnier I did that I objectified her and it was an inside job to figure out wow this is wrong This is really wrongquot she elaboratedamp160 quotBut the point is it was part of my own awakeningamp160 What am I adding hereamp160 What am I really doing in societyamp160 How can I as a creative and as an advertising agency make a difference in the world that points us toward positive changequotMyers shared his own journey of awareness regret and shame while writing his book The Future of Menamp160 quotI made it a part of my mission to help men find a path toward improving their emotional intelligence amp8230 and identifying and creating an opportunity for people to find that path to forgivenessquot he explainedamp160 To hear more about Myers39 process click hereMyers then asked if there was a way to advance the process of moving toward forgivenessamp160 Badger thinks that we39re at the tipping point as society becomes more polarized and the contrast becomes greateramp160 quotYou knowamp160people like Martin Luther King during the Civil Rights Movement there was a lot to forgive thenquot she saidamp160 quotThere still is a lot to forgive but I think that we are living in a society now where the contrast is so greatamp160 You have people coming forward and saying 39Yeah I39m a racist39amp160 39Yeah I believe this39 39Yeah I do that39amp160 I think that39s what you needamp160 In order for change to happen you have to have the contrastquotThe two discussed Badger39s induction into the 2019 Advancing Diversity Hall of Honors for her work eliminatingamp160stereotypes in advertising and transitioned into a discussion of the future of the independent agencyamp160 quotWhat do you see in the next couple of years for the independent agencyquotamp160Myers askedBadger discussed her work and the unique approach her agency took for a beauty productamp160 quot39One of our latest campaigns is with Olay which is part of Procter and Gamble so it39s interesting because it39s a beauty campaign and we made it about really influential women who are changing the worldamp160 So we39re for women and they happen to be for causes and so it really works in terms of making the world move more forward more quicklyquotAs an independent agency we39re more able to put that stake in the ground and say 39Hi big gigantic company we need to be about body positivity in everything39amp160 39We need to be about diversity39amp160 So as an independent agency we39re so much more on that cutting edge I would say of what is nextquot she continuedamp160 quotYou know looking at gender for example as not being a defining moment in a person39s life but rather just plumbingamp160 We really stand for female empowerment on every single levelquotamp160amp160Click here to listen to Badger39s take on women39s economic powerIn wrapping up Myers asked Badger about her perspective on the future of agency holding companiesamp160 To hear her views on projectbased creative work vs the transactional nature of the traditional AOR relationship click hereamp160Click the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Advancing Diversity Honors: Jack Myers Interviews Badger & Winters' Madonna Badger

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Karla Chrzanowski

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

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Advancing Diversity Honors: Jack Myers Interviews Badger & Winters' Madonna Badger

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Karla Chrzanowski

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

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