In this new world, personal cars are on our mind. They offer a safe way to remain socially distant and get out of our homes to experience life again. Personally, I am exchanging a 1998 Audi for a model from the 2000s (big move, I know) and I am not alone. A recent survey by Capgemini Research Institute showed that one-third of Washingtonians are planning on buying a car this year, 45% of who were Millennials. The automotive category has long used (overused) television advertising, so last spring OUTFRONT launched our own billboard campaign in Detroit for an "unreal"car, Kruter Motors, to attract the attention of the automotive community and prove the efficacy of OOH for the category.
Kruter Motors' Impact Recognized by Detroit's Auto Community and Awarded By Advertising Industry Leaders
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