Kicking It with Telemundo Deportes President Ray Warren

Telemundo39s Titulares y Mamp225samp160the highestrated weekday sports show in Spanishlanguage television among total viewers will feature onsite segments bringing the latest news and recaps of all the daily action as well as additional coverage from Telemundo39s studios in Miami amp160In addition a variety of Telemundo and Universo programs will broadcast live from Russia throughout the tournament including Un Nuevo Damp237a Al Rojo Vivo andamp160Noticias Telemundo The Telemundo Station Group will also feature extensive coverage in their local newscasts and programmingTelemundo Deportes President Ray Warren said crews will begin arriving in Russia during the first week of June in preparation for the Confederations Cup The group has hired researchers to go behind the scenes with players and teams as producers are generating shortand longform content that will also be available on TelemundoDeportescom and the Telemundo Deportes app Digital endeavors will be supplemented by social media content onamp160Snapchat Instagram Facebook and other platformsConfederations Cup fare will also be accessible via live streams on desktops and tablets and for the first time on connected TV platformsamp160including Roku Apple TV and Amazon FirequotWe39re providing deep coveragequot said Warren who joined Telemundo last September from NBC Sports Regional Networks where he served as Chief Revenue Officer amp160His 30year career has also included stints as President of Carat Media Group Americas Managing Director of OMD USAamp160and President and CEO of Raycom SportsThe expansive efforts play into Telemundo Deportes39 mantraamp160 quotWe don39t want to be World Cup ready we want to be World Cup great We can39t wait to get it right until the 2022 World Cupquot said Warren acknowledging some view the upcoming tourney as a dress rehearsal amp160quotWe see the Confederations Cup as offBroadway before we hit Broadway in 2018quotPromotion for the Confederations Cup which also features Mexico Chile Portugal Germany Cameroon and Australia will begin in earnest preMemorial Day with creative from new agency Anomaly also slated to run during Telemundo Deportes39 coverage of CONCACAF World Cup qualifiers on June 13Warren said ad sales are strong for the Confederations Cup quotWe39ve done a lot of business We39re ahead of budget from the network side the stations and with digitalquot he said declining to identify any sponsors at this junctureTelemundo39s portfolio also includes coverage of events to which NBC Sports holds the rights notably Premier League soccer NASCAR horse racing39s Triple Crown and golf39s Open championshipAfter presenting more than 200 hours from the 2016 Summer Olympics inamp160Rio de Janiero Telemundo will have a more limited largely promotional presenceamp160in the 2018 Olympics from PyeongChang South Korea because Latinos for the most part do not participate in the Winter GamesWarren said Boxeo Telemundo the network39s Fridaynight sweet science franchiseamp160rates well quotWe like boxing and are looking for more opportunitiesquot said Warren who also wants Telemundo Deportes to step into the ring with mixed martial artsWhile much of his focus is on futbol Warren said Telemundo Deportes is in discussions with the NFL about airing a handful of regular season games playoff action and Super Bowl LII amp160NBC Universo rebranded from mun 2 on February 1 2015 which was highlighted by the telecast of Super Bowl XLIXWarren said the goal is to have an NFL deal in place by the UpfrontFIFA39s famed tourney will play a key role in Telemundo39s pitch to advertisers which is themed quotShift Happensquotamp160 Warren summarized matters thusly quotThe primetime audience is shifting to Telemundo from Univision The World Cup is shifting to Telemundo from Univision Our goal is to make shift happenquotWarren notes that Universo will televise eight of the 64 World Cup matches It will also feature pre and postmatch fare and daily wrapup programmingamp160 quotI39m not saying it39s going to 247 World Cup but Universo will play a key role in our overall coveragequot he saidGiven the time difference from Russia to the East Coast Warren said much of Telemundo39s World Cup coverage will run from 8 am to 5 pm quotWe39re going to promote the No1 Spanishlanguage lineup in prime time and then during primetime programmingamp160there will be promotion back to the next day39s World Cup schedulequot Warren notedWarren said Telemundo Deportes is quotengaged with FIFA sponsors and everybody else that has interestquot in the World Cup he said noting thatamp160marketers budget for the World Cup every four years In the general market advertisers can garner ratings points with other sports entertainment shows or by tapping different dayparts quotYou can39t do that with the World Cup The World Cup is the biggest event in Spanishlanguage TVquotWorking on it he added isamp160quotpretty sweetquotPhoto credit FIFAClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Kicking It with Telemundo Deportes President Ray Warren

Author

Publish date

Channel

Archived in

J.P. Fields

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

More Videos:

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Kicking It with Telemundo Deportes President Ray Warren

Enjoying This Commentary? There's More to Love

J.P. Fields

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

Cookies