Jim Collins Learned What Makes Great Companies Tick -- and Shared It at MFM's Annual Conference

To say author and business consultant Jim Collins can hold a massive ballroom at rapt attention is rather a glaring understatemnt. For more than two hours he commanded the audience during the opening general session of MFM's 63rd Annual Conference last month. What he had to say -- and how he was able to get conference attendees to respond -- is something not often witnessed in our short-attention-span world.