Jim Collins and MFM Chair Dave Bestler Answer MFM Conference Attendees' Small Group Questions

In Part 1 of this two-part series, we learned why MFM sought out business expert/author Jim Collins to keynote the Opening General Session during its 63rd Annual Conference, held in Los Angeles from May 21-24. Not only did Collins share his discoveries around the key differentiators between good and truly great companies, he had conference participants break into small groups and come up with the most challenging questions they derived from his first 75 minutes on stage. There were so many that the lights came up to signal the end of the session before he could call on each group. Collins (pictured above, right) wisely invited Dave Bestler (left), CFO of Hubbard Radio and MFM Chairman, to join him on the stage to get additional insight and context from someone who has spent the vast majority of his career in media finance.