At the Digital Content NewFronts this past spring, participating content organizations like Hulu, YouTube and Refinery 29 were declaring one point over and over again: A growing percentage of their audience is not watching their content via smartphone, tablet or computer. They are watching their content, in one way or another, through the television set. To be more specific, the smart television set or a device -- plug-in, thin stick or set-top box -- connected to a smart set.
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