The 2022-23 Upfront marketplace now underway could be a tipping point to a new era of how TV advertising is contracted. That's the outlook offered this past Tuesday by panelists at the IRTS Foundation's Newsmaker Breakfast in New York -- the first in-person edition of this annual event to take place since the coronavirus pandemic began two years ago.
IRTS Newsmaker Breakfast Showcases a New Era of Upfront TV Ad Sales
